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    com in 1994 to serve the people as an online bookstore. Today, Amazon is the most customer-centric company and the world’s highest-earning online retailers with the projection of $107 billion in revenue in 2015 (Amazon’s report 2015). With the workforce of more than 230,800 employees, the company headquarters in Seattle, Washington, and is listed on the NASDAQ stock exchange under the symbol “AMZN” (Amazon’s report 2015). Initially, Amazon started as an online bookstore company and later…

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    such as Amazon and Mattel, have had to adopt to remain competitive or gain a competitive edge in their industry. According to Parnell (2014), social forces influence an industry’s behavior and potentially its performance. Social forces can embody anything that has the potential to cause change. Both companies have implemented many changes over the past decade in an attempt to accommodate the social forces that they are up against. Hailed early on as “the world’s largest bookstore”, Amazon has…

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    SDLC Case Study: Amazon

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    subsidized by their cloud hosting solutions. The more diversified the product mix, the more stable the company is to external factors. SDLC Amazon is continuously performing the systems development life cycle. The company develops new information systems because of the rapid changes in technology. They are working on incorporation drone delivery with their upcoming Amazon Prime Air delivery and spending millions on the project. The hurdle they are trying to overcome is how the U.S. Federal…

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    Jeff Bezos Research Paper

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    Amazon.com, is a very brilliant man that made our online shopping easier and faster. Amazon is the largest retailer on the World Wide Web. My goal of this paper is to inform you on his college education, how his company developed, and where he is now and what he planned for the future. Jeff was interested in technology and creating new things from an early age. While he was still at…

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    E-Book Pricing: Amazon can still opt to sell e-books at a lower price as they have a greater financial stability, diversification in the market and larger market share this helps Amazon to lock in customers to its Kindle environment. However, B&N cannot do the same due to lack of financial stability & market penetration. Instead it can look into device tie ups with…

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    In her persuasive essay “Your E-Book Is Reading You,” Alexandra Alter claims that through the use of digital books, reading books is no longer a private act by consumers. According to Alter, personal reading habits can now be tracked by the publishing world; used to improve book and e-book sales; and shared semi-publicly. Alter contends that in the pre-e-book era, the literature business could not know a person’s unique reading habits (for instance, whether a consumer even finished a book he or…

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    Apple, Inc. is one of the largest and leading technology companies in the world. In 1976, the company released its first personal computer, which was considered to be bulky and awkward. It did not do well in the market; however, founders Steve Jobs and Steve Wozniak did not give up. They went back to the drawing board and focused on inventing a product that would be desireable to the public. Their next attempt at a successful invention was profitable, as Apple introduced the iPod, the most…

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    This scope has allowed Amazon to focus on its quest for satisfaction among consumers. Jeff Bezos firmly believes that the strategy to focus the consumer is the winning solution. To achieve this, Amazon has been working on both the competitive advantage of differentiation of its service as the competitive prices. Obviously, Amazon has managed to differentiate, as among the most influential brands in the world: the public recognizes…

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    things by reading. Without that essential day to day activities will become a source of frustration. Furthermore, I have read two studies about the state reading. One, The End the World May Be Nigh, and It’s the Kindle Fault, which is from a student, Marcques Camp, who describes how the Kindle tablet has affected our society. Another one, The United States of (Non) Reading: The End of Civilization or a New Era? , from a Professor of Anthropology of the University of Notre Dame named Susan D.…

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    Amazons Business Model

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    only a part of the company and although Amazons products are sold at a standard mark-up, the company has also established alternate retail strategies by representing themselves as the gateway for other retailers and selling used goods. Other Non-retail services that amazon provides include referrals and commission based selling, Amazon Web Services (AWS)…

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