Amazon.com

Reasons for losing out FMCG brands through online: As powerful a marketing medium as the Internet is, its potential for targeting and engaging traditional supermarket shoppers is at best variable for FMCG brands seeking to gain new customers and sell products. This is because everyday FMCG brands in the foods, beverages, pet food, household and personal care categories are typically low involvement purchases requiring little more than momentary thought before consumers add them to their…

Amazon as an Information System The year 1955 started the beginning of a historic online ordering system. Even though it began as a website that only carried books, the creator, Jeff Bezos knew from the very beginning that he wanted Amazon to be “an everything” store (D’Onfro, 2014). However, before becoming Amazon, Jeff Bezos wanted to name the system many different things, to include, Cadaver and Relentless. Oddly enough, if a user tries to visit relentless.com today, it will send them to…

With the introduction of iPad, kindle, and other smartphone eBook readers, reading eBooks has never been more popular and favourite for users. This popularity and variety of platforms have also led to the simplicity and easiness to sell and publish an eBook. All this have led many companies and organizations to release fiction and non-fiction eBooks and make their promotion and marketing strategies even more powerful. With the latest platform, the marketing agencies can reach millions of…

Does online shopping cause us to spend more money? : Isn 't it phenomenal how convenient online shopping is? Shoppers can browse through items without deserting the comfort of their own house. The world is being augmented constantly. As the world expands, people are given a broader amount of resources to obtain. A plethora of items are exchanged every minute of the day. For instance, what is scarce in Japan is what is reliable in Canada. Countries are exchanging and selling their resources all…

Strategy #1. Jimmy John’s most important digital marketing tool is their main website. Located at https://www.jimmyjohns.com/, consumers can do anything from looking at the history of the company to ordering food to arrive speedy quick. This strategy falls under the IDENTIFICATION section of the digital marketing pyramid.  Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.  Meaningfulness- The name Jimmy…

Case Question #1 Amazon Inc. can be described as nothing less than a creative, innovative, and entrepreneurial company. These three terms take a role in the definition of management. Amazon has taken over the market in the past few years, leaving various companies such as food and clothing stores in shock. With this company growing at a fast rate one can only assume the employees of Amazon play a significant role in their success. Although, since Amazon has been put in the spotlight in recent…

Introduction The album “Trilogy” (refer to appendix for Album artwork) is produced and sung by a popular artist that goes by the name of The Weeknd. The Weeknd who’s an R&B artist is born on the 16th of February 1990 in Toronto, Canada (Kellman, 2016). On 2011, The Weeknd released three different mixtapes; “House of Balloons”, “Echoes of Silence” and “Thursday” with them being free to listen to. By 2012, he decided to combine these three mixtapes into the album “Trilogy” by remastering the…

1. Introduction Amazon, one of the largest e-commerce retailer showed interest movement in November 2014. Prior the this new product, Amazon acquired its reputation in digital market through Amazon Web Service (AMS), which is a cloud service providing IaaS (Infrastructure as a server) and PaaS (Platform as a server) bring massive data into its server. Amazon was smart enough to use this database introducing a voice recognise virtual assistant “Alexa” which is connected with Amazon’s cloud-based…

Wayfair is an online retailer that stocks its virtual shelves with a massive collection of any imaginable essential that a person can think of for the home. Shop here for bargains across the board—from bedroom furniture to appliances. Not only is the site easy to navigate, the filtering process is quick, so shoppers can easily narrow down their choices to find what they are looking for. Wayfair offers: • Fast, free shipping for orders over $49 • A huge database of decorating ideas • New sales…

She was a woman who was considered to be "The Most Beautiful Woman in the World." Hedy Lamar was born on November 9, 1914, in Austria and raised by Jewish parents. She's the inventor of frequently hopping, but was never given a single dime for her invention. Everyone viewed Hedy as an actress and model because she was so beautiful, but no one ever saw her for her ideas. Wifi has changed my life and the lives of others in the most unpredictable ways, plus our generation today too. Whenever you…