AM broadcasting

Advertisers make no mistakes or coincidences when designing their ads to sell their products or get viewers attentions and interest . They get paid a lot of money to target an audience, draw them in, and get them to make the switch to their product or service. In today’s day and age, ads are everywhere and for everything, including shoes, clothes, beer, perfumes, cars, and politicians, just to name a few. They cover the majority of magazine pages, a good portion of television time, freeways and…

In the 21st Century, we are continuously bombarded with countless advertisement. These modern ads, however, differ from our grandparents’ ads that were crystal and to the point. In this extreme capitalist era, advertisers have grown more cunning in the way they influence our emotions and understanding of the world. These modern ads have their explicit meaning for everyone to see and understand: to buy such products for such reasons. However, a much deeper implicit meaning is engraved in in our…

Rogers Description Rogers Communications Inc. (RCI) is a diversified public Canadian telecommunication and media company (#1). The company operates in three principal segments: Rogers Wireless, Rogers Cable and Rogers Media (#2). The Wireless segment remains as Canada’s largest voice and data telecommunications services provider and only national carrier operating on combined world stand GSM/HSPA+/LTE technology platforms (1). Its network provides customers with advanced high-speed wireless…

In “The Language of Advertising” by Charles A. O’Neill he states, “At heart, advertising is nothing more than the delivery system for salesmanship, something that is woven into the fabric of our society.” (371) Businesses are always trying to make more money. O’Neill does this by having a deal to go with the product that is usually too good to be true, or upselling your already purchased item. The idea is to make the customer feel good about what they are buying. O’Neill would use marketing…

When people envision what television is today it is quite simple: a large screen with HD quality and hundreds of channels which are easy to access. Unbelievably there was a time where television was not like that, where quality was not all that mattered, where viewers only had a certain amount of channels to access. Welcome to Maria Paulercio’s television era, the 1950s. Television has transformed dramatically since the 1950’s from the look to what was produced and put on the air. It had an…

From the beginning of time, human civilization has fed upon the circulating world of obtaining, assembling, and broadcasting information upon a wide-spread scale. With sources ranging from the earliest form of publicized word to the current reality of active pictures and dramatic screenplay, society has been infused with an environment of news broadcast. Unfortunately, since the creation of television journalism, the overall goal has shifted from knowledgeable reports to pure entertainment. A…

The first television broadcast has led the way for many accomplishments over the years since 1936. Americans went through a life changing sequence of events that has shaped the way we live today in the twenty-first century. Though the television has given us great opportunities to shape the world to what it is today, it has not shaped the world into the perfect sphere that it could be without it. Television has made America dependent on it by having round-the-clock news, creating a new way to…

I am writing to applaud you regarding your article “Words Triumph Over Images”. So many people today go straight to the tv to get their news and current events. We live in a world where we believe everything we see on tv, even though the stories are often not true and provide a shock factor. Tv can be much more entertaining than reading it in the newspaper or hearing it on the radio, however many tv stations and journalists just want people to watch so they will say things that get the attention…

agency giving rule power over the technical details of broadcasting (i.e. frequencies, licensing, call signs, and emergency alert system). The Communications Act of 1934 allows the FCC to enforce both included and future regulations, which gave “the government influence over technologies that did not exist at that time, including television and the internet” (Rouse, 2017).…

In today's society advertisements are always around us, whether it be on a t.v, a billboard, or even a magazine. All ads have a purpose and a message they want to get across to a certain group of people, but how they get that message across differs for every ad. For example, the Nike ad targets athletic young adult to middle age men by appealing to masculinity and competitiveness, while the Reebok ad appeals to young to middle age women by appealing to body image, and comfort. The Nike ad…