Alter-globalization

2.1 Introduction Keely L. Croxton and colleagues (2001) outline that nowadays supply chain management has become a key business process, which can ensure that company’s success in the world’s trade market. This chapter deals with supply chain management, as a field of study of many researchers, as well as its international component, and factors which influence the success in international supply chain management process. The chapter 2 will be divided into the following parts: supply chain…

Globalization and its Effects Introduction Globalization is a very broad term meaning it has several broad definitions. It’s a process of international integration due to an exchange of various products, ideas, worldviews and, culture. Globalization is on the rise currently due to various promoting factors such as transportation advancement, telecommunication infrastructure and most importantly the internet. The world is now like a village today and is sweeping away all political boundaries. The…

INTRODUCTION Through this project we have analysed the case of Serendipity Inc., an Indian company that is considering expansion into the overseas market by setting up operations in the Netherlands. The company is aware of the fact that many of its competitors have failed in their overseas expansion attempts mainly due to the cultural differences that come into play. By conducting a thorough exploratory research through online articles, journals and ebooks on cultural differences between India…

In today’s digital economy, the way companies brand and advertise is completely transformed. As Edelman (2010) suggested, the Funnel Metaphor is less applicable in describing consumer’s purchase journey. Instead, the Consumer Decision Journey (CDJ) took place, which pointed out the extended evaluation and and post-purchase phases. The implications for marketers are significant. The touch points have shifted, requiring companies to adjust their marketing strategies and tactics correspondingly. To…

The optimists in the context of migration were mainly influenced by the neo-classical, developmental and modernization paradigms which are associated with functional perspectives in society (De Haas, 2010: 231). The emergence of literature on migration in the 1880’s was ground-breaking to the discourse of population movement at a global level. Ravenstein’s publications (1885; 1889) where his famous ‘laws of migration’ were illustrated are still considered as the mainstay, foundation, and genesis…

4. Results 4.1. The internationalization process of SMEs in the creative industry manifested in their foreign market choice and entry mode choice. 4.1.1. Internationalization intention ID&T already obtained their internal resources (employees with extensive international work experience and network) before they started to internationalize their dance product “Sensation” to Germany and Belgium. By making use of their network and experience, they started to internationalize at an early stage.…

First, we should define the concept of global localization, which is the adaptation of international products to the particularities of a local culture in which we pretend to sell them. Since this definition we can follow our marketing management orientation, which are a broader explanation and the actual enforcement of Global Localization; according to the necessities of the company is how we apply an orientation. (Hong, Phillip Young P.; Song, In Han. 2010) The Ethnocentric Orientation is when…

Popular Culture Postmodernism possess both a positive attraction and a usefulness to the analyst of popular culture as it offers a wider and more dynamic understanding of contemporary representation. It has entered into a more diverse number of vocabularies and has spread outwards from the realms of art history into political theory and on to the pages of youth culture magazines, record sleeves and fashion spreads. In the book “Postmodernism and Popular Culture” by Angela McRobbie, she talks…

1. Define globalization (40 words or less). Historical process involving a fundamental change or transformation in the spatial scale of human social organization linking distant communities and expanding the limits of power relations across regions and continents. 2. What are the three ‘waves’ of globalization? It is referred to the three existing conceptions over the process of globalization: I. The age of discovery (1450-1850), globalization was decisively shaped by European expansion and…

transportation carriers have modified schedules to accommodate for more frequent shipments. Amazon has redefined the rules of supply change management and many strategists refer to this as “Amazon Effect” (i.e., to stay competitive, companies must alter their way of doing business as the expectations of the consumer have changed). Clearly, Amazon figured out the customer’s needs and grasped the importance of creating a highly responsive supply chain infrastructure much earlier than many…