APPROVAL OF JIM PATRINOS TO WARHOL BOARD- SHIRY • Dmitri Shiry welcomes the board to the last board meeting of 2016. • The Andy Warhol Museum board has been aggressively moving forward with respect to identifying new candidates for the Warhol board. • The Nominating Committee has identified a handful of individuals that are entering into the beginning processes, though some are further along than others. • The Nominating Committee would like to present the candidate Jim Patrinos to the…
Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…