Alfred Marshall

Throughout the semester we have examined a multitude of videos through a historical, theoretical, aesthetic, and practical lens. It is through this lens that we are able to gain a better overall perspective of media and culture. In the technological media driven society we live in, having this lens is essential because it allows us to observe media in a different light. It also helps us see how the message emitted by the media effects not only emotionally, but intellectually as well. For our…

help. Many attempts were made to help rebuild Haiti but none really seemed to work. Before the earthquake struck people looked at Haiti and thought of two ways to fix the nation. One way was the “Marshall plan” nicknamed from the multibillion-dollar U.S.…

At the time, it wasn’t common for political scientists to presume the minimal effects model to be valid, that campaigns and media only minimally influence the outcome of elections. The minimal effects model gave more credit to readers of media messages suggesting the media can only reinforce existing beliefs and any transference of information from the media goes to opinion leaders who assess the messages and then influence other people. After the minimal effects model was introduced, a decline…

Research shows that everything one experiences as a child influences the person they grow up to be. For the narrator of the story “King of The Bingo Game,” growing up as a slave significantly influenced his conduct, and his actions reflect how he was raised. In many ways, his experiences negatively influence his future, but in other small ways, his childhood left him with a unique perspective. He values family over everything. This story displays his love for Laura, and how he felt about losing…

1.0 Introduction Professional communication is of vital importance in the media industry due to its fast paced nature. People working within this industry must have impeccable communication skills and this report will explore why this is essential. Within this report, a branch of the media industry, social media, will be analysed. As well as looking at this branch of the industry, this report will look at the different types of communication skills needed to succeed in using social media such…

While the previous chapter discussed popular culture and its influence from the functionalism approach, this chapter examines it from the critical approach. The structure of this approach came from the ideas that Marx’s provided; both the social and economic structure of a society are a reflection of its culture and symbolic imagery (47). Cultural hegemony emerges as a result of power through persuasiveness; since society is nearly controlled by the mass media due to the fact that it creates…

Thanks to social media sites like twitter, social media users have found out exactly how productive and informative sites like twitter can be. Spending time on twitter may have its downfalls but it is also a great way to keep informed with trending topics. These days most celebrities have a twitter account and even some politician do to keep in touch with a targeted fan base. Twitter is a great way to broadcast messages about either products or political views amongst the general public. Thanks…

With the increase of digital media usage over the last decade, the ability to selectively consume specific content has become prominently popular within society. In order to study the growth of online resources and its added effects on mass media, theorists and scholars have applied the Uses and Gratification theory, (once only used for News Papers, Radio and Television) to the new media platform which is the World Wide Web. Various ‘Uses and Gratification’ (U&G) studies surrounding media use…

Nowadays, we are living in the new media society because of the digital devices are surrounded our lives such as the Internet, iPhone, TV… In fact, it also means we are living in the information society. According to the lecture, we access to information happens through digital technologies (Quintero, Johnson 2016, Information Society). There is no denying fact that we access the news, music, and information come from digital technologies. Meanwhile, new media society change our lifestyle; it…

Marshall McLuhan, Understanding Media: The Extensions of Man. McGraw-Hill, 1964. Reviewed by Kayla M. Piper, Pittsburg State University, KS. Medium Is the Message, a part of the book Understanding Media, is a critical evaluation and interpretation of Media Ecology, a communications theory. Marshall McLuhan particularly focuses on the idea that the medium is the message. He presents the idea that instead of the content of the medium being the message, it is actually the effect that it creates…