Alfred Marshall

Theoretical part 1- The scope of study:- The scope of study is written media discourse analysis whether this discourse in news paper or magazine, and its role in the process of social communication. Media discourse according to (Van.Dijk, 1943,) is “Media discourse was semantically transparent: A meaning or a set of meanings is formed up usually By ruling groups and this is then carried to other sub-…

Social media, phone apps, and television are all apart of our daily lives, but do we stop to think about how media may be a big influence on the lives of growing children and maturing teens? Revealed in research, media has effected how children behave and also shows a change in their thought process. Instead of media being seen to create positivity, it has seemed to cause more negative effects on children and teens. As it is more researched, the damaging effects become more evident and reveals…

What did McLuhan mean when he said that ‘the medium is the message’? Is this idea any use in understanding contemporary mass media? When McLuhan said ‘the medium is the message’, he meant that the “message” of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs (McLuhan, 1964), insisting that when trying to understand the influence of media on human senses, people should focus on the properties of media rather than the messages they carry…

around the united states. In the movie "Simple Justice" Thurgood Marshall, the main character goes through rigorous training to become a lawyer that could someday overturn Plessy v. Ferguson. He slowly approaches the judicial branch with simple cases of questioning the equality of adult education. With the goal in mind of one day getting toward childhood education. The attack on Plessy v. Ferguson began in 1935 when Thurgood Marshall and Charles Hamilton Houston”founder of the NAACP and…

Does Social Media Affect the Self-esteem in Both Positive and Negative Ways? Social media is very powerful when it comes to one’s influences, views, and self-esteem. It can cheer a person up or bring a person down just by one small post. Nowadays, social media has developed to become more assessable and easier to operate, which has caused it to flourish in this generation. Due to the convenience of social media on the Internet, many people possess some version of a social media…

Introduction: Yet the fact that audience is not a passive object but an interactive subject opened way to differentiation, subsequent transform. of media from mass communication to segmentation, customization and individualization, from the moment tech, corps, and inst. allowed such moves. (365). Mcluhan draws interesting conclusions about new media technologies that are still relevant today. However he has not taken into account digital divide issues, socio-economic determinants and human…

It is no secret that the things we see everyday effect the way we view ourselves and the world around us. While some may see social media as a harmless playground, the underlying effects of this generations need to stay connected go way beyond what the eye can see. While social media platforms are places where people can go to share their ideas and express themselves, “Instagram is imperatively filled with half-truths and optimizations of life, yet we still use it to gauge our own”…

In 1948, Harold D Lasswell first proposed the uses and gratifications theory. Unlike many other popular theories such as cultivation theories and media system dependency theory, the Uses and Gratifications theory proposed an active audience with the power to choose specific media to satisfy specific predetermined needs. It explains the reasons why people use particular media and media researchers are more focus on what the viewer does with media rather than what the media does to the viewer. The…

Today people live in a visually intensive society and a world of spectacular and exciting images. They are bombarded with an orderly and continuously stream of visual stimulation from all manner of media every day. They see mediated images more often than they read words. We live in a digital age awash in images and texts that combine words and images (Gee, 2007)."Something is happening, we are becoming a visually mediated society. For many, understanding of the world is being accomplished not…

In a world where social normes are created and shared trough popular global media, it becomes crutial for adacemia to analise and understand the information that is shared trough those chanells. In this regard, TV shows have been a significant driving force behind a new age of global social values, as well as instrumental in perpatuating some old- not always positive- norms (??) This paper avaluates the major characteristics of characters portrayed in the TV show Game of Thrones in an effort to…