Airlines

International Airlines (SIA) was implemented. It started off with the name Malayan Airways Limited (MAL), (MAL) started with 3 scheduled flights every week to Kuala Lumpur, Ipoh and Penang. After 5 years, more planes were bought to enable more flights to head out to many other different countries. (Singapore Airlines, 2014). In 1965 is when Singapore gained its independence from Malaysia, both countries decided to joint alliance and control the airline in 1966, renaming it Malaysia-Singapore…

Southwest Airlines Case Study Brittany Sogge July 15, 2014 MKT5302 Marketing Analysis Summer 2014 Instructor Dr. Werema Virtual Campus Wayland Baptist University Southwest Airlines On June 18, 1971 Southwest Airlines began flying to three cities between Houston, Dallas, and San Antonio. Southwest’s initial focus was flights less than 500 miles, point-to-point flights, and a fleet consisting only of Boeing 737s, high frequency flights, low fares, and no international flights (p. 258).…

examining the financial report of Delta Airlines to determine its depreciation method for property, plant and equipment. The analysis will also examine an alternative depreciation method for the company that may be used to record charges on property, plant and equipment. A review of the notes to the financial report will also be examined to identify major improvements that may be made in the disclosures for property, plant and equipment. Basically, Delta Airlines was formed as a crop dusting…

Company Overview: United Airlines United Airlines is no stranger to tragedies, bad public relations, and unfortunate unethical events. United-related incidents have been due to pilot error, mismanaged employees, poor technology, and/or their profit-first company structure. United’s past performance indicates a critical need to reevaluate their stakeholder relationships and reshape their brand image. United Airlines is the largest air-carrier in the world (in regards to number of destinations),…

Southwest airlines are the eight largest airline around the globe (Tracy). Even though it is a very powerful and influential company they still have many competitors that that compete with on a daily basis. The biggest being America Airlines, Delta Airlines, United Continental Holding, Virgin America, and Jet Blue Airways. American Airlines is one of the country’s oldest airline company and subjectively Southwest biggest competitor. American Airlines are largest airline in the entire world…

Analysis of “A Tale of Two Airlines” “A Tale of Two Airlines” is a short article written by Christopher Elliot. Elliot, a well-known author and journalist, writes for National Geographic Traveler, MSNBC, Tribune Media Services and the Washington Post and is an experienced traveler. “A Tale of Two Airlines” was published in National Geographic Traveler in the December 2012/ January 2013 issue, which is significant because these months are very busy months in terms of travel. People fly…

Southwest Airline’s strategy is a benchmark throughout the airline industry, being the largest discount career and the second largest domestic career. It all started in the beginning with Herb Kelleher and the then crazy idea to put employees above everything. Southwest employees work together, feel more job security, and feel like the company actually cares about them. By taking care of their employees, their employees feel like they are a part of something bigger. This has lead to higher…

set minimum piloting experience required to be an airline pilot. This new legislation required a complete, industry-wide restructuring in regards recruiting, training, and human resource departments in particular. Prior to this new legislation whenever an airline was having trouble recruiting pilots they would simply lower their hiring minimums, usually measured in flight hours, in order…

Current Situation The airline industry is an intense and highly competitive market. Everyday millions of consumers travel and each airline both national and international compete for sales revenue, in fact, each airline has developed and evolved to sustain in this volatile industry. For Southwest Airline to capitalize in this market and steadily maintain their sales, they have procured a niche market. The company has positioned itself as a low fare cost leader in air transportation service. On…

industry wide problem and most of India’s private airlines were sent into red zone. Due to economic recession, unmatched fuel price climb, turbulent financial markets the Global aviation industry was going through challenging times. After liberalization in mid 90s, The Indian airline industry showed a significant growth because of entry of private service airlines. The number of jobs in the Airline sector had gone up since there were more airlines coming into business in India. Many students…