Airline alliance

Air India: How to survive to live another day? When Rohit Nandan took over as the CMD of Air India in 2011, he had a single objective in his mind i.e. to recover India’s very own airline from the humungous debt that it had accumulated over the last few years. Starting as the flag bearer for India aviation industry, Air India had had many fruitful years, but in recent years it had nosedived to losses becoming one of the worst performing PSUs of India. Being a state owned enterprise, the attitude…

The company uses total quality management as its framework. Air France used this framework since they merged with KLM (a Dutch airline), which required them to hire 30,000 employees. This resulted to increase in the volume of number of people applying for a job. Since Air France wants to hire quality employees to maintain the quality of their service, they implemented TQM. They were also able to invest in new aircrafts that helps protect the environment and maintain quality of the flight.…

Introduction of Avianca Airlines Avianca is the Colombian national airline carrier, founded on December 5th, 1919, and is the second oldest airline in the world after KLM airlines. (Timothy, 2013) Avianca is a historical airline created by a group of people from Colombia and Germany and was registered under the name of SCADTA meaning Sociedad Colombo Alemana de Transporte Aereo in the city of Barranquilla. (Avianca, 2017b) Transportes Aereos Centroamericanos (TACA) was founded in 1931 in…

(Uysal, 2016). The airlines main goal is to please its shareholders, all human resource system are design with the aim of satisfying shareholders. According to Uysal (2016) most firms in the United States including air lines are deregulated, they have autonomous human resource management style and they hold a liberal market view. Human resource management in the American airline industry aims at maximizing employee performance and also aims at controlling employee behavior…

Singapore Airlines Limited (SIA; C6L; SGX) is the airline company of Singapore that operates from its hub at Changi Airport and offers aremarkable customer service. SIA is considered as a Singaporean national symbol and icon and It has a strong effect in East Asia, Southeast Asia, South Asia and Oceania. Singapore Airlines is the flag carrier that operates the world’s largest passenger aircraft Airbus A380 first time in the history. SIA also has many air-line-related subsidiaries, such as…

industry wide problem and most of India’s private airlines were sent into red zone. Due to economic recession, unmatched fuel price climb, turbulent financial markets the Global aviation industry was going through challenging times. After liberalization in mid 90s, The Indian airline industry showed a significant growth because of entry of private service airlines. The number of jobs in the Airline sector had gone up since there were more airlines coming into business in India. Many students…

Southwest Airlines Key Strategies Business Level strategy. Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry. Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or…

STUDY EMIRATES: STRATEGIC ANALYSIS 1) INTRODUCTION: It all caught pace in 1985. The time was the foundational flight of what was ordained to be converted into Middle East’s largest and principal Airline i.e. Emirates. This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section of the paper deals with the competitive…

American Airlines is the world’s largest airline company, if measured by the fleet size, revenue, destinations served, and passengers flown. American Airlines is headquartered in Fort Worth, Texas, within the Dallas-Fort Worth metroplex. Together with its regional partners, American Airlines operates an extensive international and domestic network with nearly 6,700 flights per day to nearly 350 destinations in more than 50 countries. The history of American Airlines dates back in 1926 when…

Turkish Airlines is a carrier airline of Turkey that is situated at the Atatürk Airport in Yeşilköy, Bakırköy, and Istanbul. The airline flies over 280 airports in 110 countries in Asia, Europe, South America, North America, Africa, etc. It is the world's 4th largest carrier when measured by the number of destinations served. It also has codeshare agreements with about 40 other airlines. They operate their carrier at the Istanbul Atatürk Airport (IST), Esenboğa International Airport (ESB) and…