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    Every business has their own strategies to increase the sustainability of their business over the long run with the purpose of maximizing the shareholders’ wealth. There are many ideologies and strategies being implemented with the purpose of generating long term profitability of the organization. Michael E. Porter has designed and developed the Five Forces framework to help the companies to assess the nature of an industry’s effectiveness and also the organization strategies. With the framework…

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    BEIJING CAPITAL INTERNATIONAL AIRPORT AND LONDON HEATHROW AIRPORT London Heathrow Airport Beijing Capital International Airport Made by: Sami Ait Belkaid. T2V Index 1. Introduction 2. Relative position/location 3. Similarities 4. Differences 5. Conclusion 1. Introduction For this assignment about ports I chose two airports: Beijing Capital International Airport and London Heathrow Airport. I chose these airports because they are both very big. Heathrow is one of the biggest in…

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    Transition Experience

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    job interview that I had with Delta Airlines. It was a hot day. The warm breeze that hit my face was not enough to cool me down and make me stop dripping with sweat. Out of nowhere from a distance I heard an aircraft’s engine. I looked up and saw an Airbus 320 aircraft taking off. This event brought me back to when I was a five year old. My journey had started on a hot summer month on august 7, 1995. The stranger or my dad’s friend had picked me up from my grandmother’s house on a chilly…

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    Singapore Airlines (SIA) is the top 2 airlines in the world (Skytrax,2015) . What is the strengths of SIA that made it a world class service provider today? Johnson and Scholes's theory of the cultural web and Peter Drucker's seven tasks of tomorrow's manager will use to discover the strengths underneath the fame of SIA. Figure 1 The Cultural Web Rituals and routines are effective in transmitting values and beliefs. (Smith & Steward, 2011). In SIA, providing high-quality service is the top…

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    London-Gatwick Airport (LGW) is the second airport by size and passenger traffic in the British capital. It is located 43 kilometers to the South of Greater London. Basically, it is served by low-cost airlines, as well as part of flights of British Airways. Arriving and Departing in LGW Public Transit from LGW Gatwick Airport has good public transport connection with London. Passengers can use one out of three types of trains: Gatwick Express, Southern Railway, and First Capital Connect.…

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    Easyjet Case Study

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    The company's market position would be essentially more difficult to determine, as the market for ‘entertainment' within central London is so large and assorted, and direct competitors are difficult to determine. Qualitative performance measures would highlight the capacity for creativity, the expertise of staff, flexibility and responsiveness of the attitudes towards innovation. Managerial performance, and furthermore staff performance, would be difficult to measure in terms of profitability,…

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    Nowadays airplanes have become a first choice for people because it is very convenient form of communication. But there is an issue whether to replace allow people to use cellphones on airplanes or do not allow them. In the beginning of this issue few airlines allowed the passengers to use their cellphones during flights. On 30 of August 2006 RYANAIR allowed their passengers to use cellphones in flights (BBC News, 2006). Two years later on 20 of March 2008 Emirates Airlines started operating…

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    STRATEGIC ANALYSIS OF EMIRATES A CASE STUDY EMIRATES: STRATEGIC ANALYSIS 1) INTRODUCTION: It all caught pace in 1985. The time was the foundational flight of what was ordained to be converted into Middle East’s largest and principal Airline i.e. Emirates. This paper descriptively talks about the strategic study of Emirates Airlines. 1st part of this paper will deal in detail about a brief description of the organization and its roots in history and its conception. The second section…

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    On July 20, 1969, NASA successfully sent three men, Neil Armstrong, “Buzz” Aldrin, and Michael Collins, to the Moon for its Apollo 11 mission, one of the many missions in the Apollo program. About seven years after the landings, in 1976, a man named Bill Kaysing released a book title We Never Went to the Moon: America’s Thirty Billion Dollar Swindle, in which he claimed that the entire landing was simply a hoax. Since then, many people have read this book (or similar books) or heard about the…

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    There is no question that the relationship between journalists and public relation practitioners is not only vital but also stands as a highly complex relationship. Whether each side wants to agree or not, journalists and public relations need to be linked in today’s modern world in order to produce news. The mutual relationship between journalists and public relations practitioners is more relevant and important now more than ever. The way in which we can access news is no longer just through…

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