AirAsia

Name: Malaysia Airlines Berhad 1) Competitors • Garuda Indonesia (https://www.garuda-indonesia.com/my/en/index.page) • Cathay Pacific (http://www.cathaypacific.com/cx/en_MY.html) • Singapore Airlines (http://www.singaporeair.com/en_UK/my/home) • AirAsia (http://www.airasia.com/my/en/home.page?cid=1) 2) Suppliers • Airbus SAS, The Boeing Company (Aircrafts) • Brahim’s Holdings Bhd (Food and beverages catering) • GE Engine Services (Maintenance, repair and operations) • Thales Group (In-flight…

3. Situation Analysis (SWOT Analysis) for Air Asia. As marketers, they have to understand the current and potential environment that the product or service will be marketed in. A situation analysis is referred to SWOT analysis that. SWOT analysis is an important step in planning and placing its value is often underestimated despite the simplicity in creation. The role of Air Asia’s a SWOT analysis is to help identify and understand the key issues that are affecting their airlines business. The…

when they require it. Next, commercially available databases. Air Asia can do some research of information to help them to increase the sales as well as level of interest in their business from the database by paying them. This will helps to run AirAsia,s business as the information got from the research are accurate and reliable. This is one type of external source of information worth paying for as it is absolutely essential to be sure about accessing relevant information to prevent false…

When travelers are considering going out of town on a trip, they should consider ground transportation instead of air transportation, which is more environmentally efficient and more inexpensive. Public transportation, such as buses and trains are an excellent source of transportation due to the fact that it can get you from one place to another quickly for an inexpensive price. For instance, a person could get a seven-day pass for their vacation for only twenty-eight dollars versus about $300…

IDENTIFY SECTION a. Identify Issue Reputation is takes years to build and maintain, but it can be damaged by crisis or issue that an organization or brand is involved in. In some cases, the crisis of competing brand can bring an entire sector under not good spotlight of media focus by association. However, a PR crisis is not dramatic accident because it can be solved by crisis management. Issues tend to develop all time and typically are focused on one situation. An issue is most likely to…

Analyzing the Impact of Low-Cost Carriers on the Asian Tourism Industry 1) INTRODUCTION The low-cost carrier is a new kind of type in air transport. It is designed for people who have little budgets. Different from the traditional full-service carrier, low-cost aircraft provides discounts on the tickets. As Hunter L. stated: ’The passenger air travel industry is characterized by the emergence of low-cost/ no-frills sector alongside and partly in competition with the incumbent full-service…