AirAsia

3.1 How is Football Round-up different from Goals HQ Football-Round up provides a comprehensive details of BPL in bite size for both new and long time fans of BPL and football. Unlike Goals HQ, which the host only makes short descriptions of the matches played over the weekends with limited highlights and no expert analysis. Football-Round up allows viewers to personally familiarise with more football players in BPL regardless of the teams and ranking on the league table through post-match…

which also increase the intensity of competition. However, brand identities of different firms can help to decrease the level of competition in market. For example, MAS airline is well-known for providing the best hospitality to the passenger, while AirAsia is formerly known for its low fare…

Mactan Cebu Airport, an International and multi-awarded airport, is situated in Lapu-Lapu City on Mactan Island and has the IATA airport code of “CEB”. The airport was built by the United States Air Force in 1956 as The Mactan Air Base, an emergency airport for the Strategic Air Command bombers. After which, it remained as an outpost until the Vietnam War in the 1960s. In 2014, the Philippine government awarded Mactan Cebu International Airport to the consortium of GMR Infrastructure Limited…

Risk response The management would consider the alternative risk response options with transfer, avoidance, reduction and acceptance by using risk management technique and matrix. Every option would base on entity’s risk appetite, cost vs benefit of potential risk responses and the response taken will lower how many impact. Hence, management should selects and executes response based on evaluation of the portfolio of risk and responses. In the case, Leeson is doing investment without any…

For thousands of years, flying was just a fantasy. Human beings always yearn to fly in the sky but all they can ever do were to dream. Then in a single century, what was deemed as a fantasy became reality. On 17 December 1903, Wright brothers became the first humans to concur to sky. And soon after, the first commercial flight took-off with “Benoist XIV”, a two seater with a relatively small flight deck plane piloted by Tony Jannus, veteran test pilot and barnstormer from St. Petersburg to Tampa…

According to CAPA - Centre for Aviation, in 2012, LCCs account for 26.5% of the total capacity at Singapore Changi Airport. The three LCCs that has contributed to the rapid growth of LCCs in the Singapore Aviation Market are AirAsia, Tiger and Jetstar groups. (CAPA, 7 Mar 2012) The LCCs have dominated Changi’s passengers’ growth by about two-third over the last decade. In 2004, when LCCs were relatively foreign to the market, it only contributed less than 1 million of the 30…

d. Cloud System Cloud computing is the general term of infrastructure that deliver information technology and share pool of configuring computing resources from internet via web-based tools rather than having local server to handle the application (Cloud Computing, n.d.). In other words, the cloud is a metaphor of internet that storing and synchronized the data and information into the server rather than storing in the data center such as server in the facility. Cloud computing can serve a…

“Nobody counts the number of advertisements you run, they just remember the impression you make”. The quote from Bill Bernbach, an American advertising creative director points out that marketers are facing difficult situations to impressively market their products and services. The advent Internet is, however, approachable to a number of individuals in social norms. Previously, it was a rare occurrence to access Internet connection, but now, it has become a common place for almost everyone to…

It is irrefutable that, to a considerable extent, legal and non-legal actions are effective in administering justice for consumers. Consumer law has continually evolved in order to maintain its ability to protect consumers within the ever-changing modern marketplace - progressing from the common law notion of caveat emptor to an intensive legal framework recognising the fundamental need for consumer protections. While much of this contemporary framework - comprised of statutory bodies, law…

SWOT Analysis American Airlines SWOT Analysis American Airlines The SWOT analysis is a widely used tool used to scan the internal and external environment to achieve a systematic approach and support for strategic decision-making (Ebonzo Menga, Lu & Liu, 2015). An organization strengths and weaknesses can be identified by examining internal factors. The opportunities available to the organization and the threats it faces can be determined by examining external factors (Simoneaux & Stroud,…