Affiliate marketing

Muhammad Bilal Reg # 1625149 MBA-36 Section D Case study on Burger Paints Submitted to: Sir Ferhan Syed Burger Paints Berger has now become one of the largest paint manufacturers in Pakistan. In 1950, it started its operation in Pakistan, importing premium products from UK and established image as the first organized paint Company. In 1974, Burger Paints Pakistan Limited became a public limited company. They entered into the technical collaborations with leading manufacturers like Japan which…

Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

Alex bank founded in 1957 and since 2007 Alex bank being a member of Intesa San Paolo Group, nowadays ALEXBANK is one of the most popular private sectors bank in Egypt. The number of branches that Alex bank own are more than 170 branches all over Egypt, the number of employees working in these branches are more than 5000 employees, the number of customers Alex bank serve above 1.6 million customers and Alex bank cares about a huge collection of stakeholders from, workers, customers, dealers and…

Evonik is one of the world's leading specialty chemical companies which have headquarters in Germany. Evonik is the multinational company which has its business office in 108 countries. It has the manufacturing sites at five countries namely Germany, France, USA, Canada and Singapore. It produces specialty chemicals which are the raw materials for around 168 different products. Evonik’s products are mainly used in the backend of 168 final products ranging from Car to Pharmaceuticals. Total of…

BASE OF THE PYRAMID MARKET In order to develop the concept of Base of the Pyramid (BoP), we need to outline the four main consumer tiers that make up the Pyramid: tier 1 is characterized by the upper-income people from developed countries and the rich from developing countries, tier 2 and 3 are composed by the middle-income consumers which were the main target for Multinational Corporations (MNCs), tier 4 is the most interesting one according to this research since they are the focus and new…

Unit 5 Discussion 1. Describe the similarities and differences among generic strategies. Provide an example of an organization using a generic strategy. Michael Porter’s “Generic Strategies” can be offensive or defensive with respect to competitive forces. The Generic Strategies are cost leadership, differentiation, and focus. The first strategy, the cost leadership refers to the ways of gaining a competitive advantage over the rival company. When a company sets out to become a leader in…

The SWOT Analysis Amazon is based off a four-pillar motto which are low prices, wide selection, convince, and customer service. They have reportedly sold merchandise under 13% of their competitors, they offered the biggest selection of products like books, movies, music etc., they have delivered their products to individual's homes on time, fast and reliable, and liable customer service. In 1995 Amazon has established an online book store. Amazon was built on low prices for their consumer…

Introduction Research Statement & Purpose: The main purpose or aim of this paper is “to develop and implement CSR initiatives for Gorilla Health Bars (GHB) to improve their reputation and financial position in the market.” Background: Gorilla Health Bars Pty Ltd (GHB) is a Victorian company that has been operating their business for four years through manufactures and delivers health-oriented snack bars made of fruit, cereals and nuts in the market. The company’s aim is focusing on providing…

CASE OVERVIEW Netflix, a market leader in the US DVD-rental segment and video streaming segment had gained much of its popularity owing to its personalized recommendations for its customers based on their viewing patterns. With its big data capabilities Netflix had the minutest of details pertaining to the viewing patterns of each and every of its customers (for instance when they presses the play-pause button, when they search for a trailer, when they rate for a show/movie etc.). Netflix got…

CHAPTER – 5 SUMMARY: 5.1. Conclusion: The area of the study was that whether employee’s recognition can retain employees in HBL Sialkot. And for that purpose sample of 100 employees of both genders, vary in salary, age, qualification; duration of job period and from different designation was taken from the employees of HBL Sialkot. The analysis of the results showed that organization rewards employees but some old Habibians said that they are still on the same position and are not rewarded by…