Advertising network

Well it mostly, has to do with why media (films, video games, books, etc.) are made. The sole reason is to simply make money. Yes, sometimes creators have other reasons such as wanting to inspire people and what not, but most of the time, money is involved. When you want to maximize profit, you have to think what would bring in the most people. You have to throw in elements that people will enjoy to bring in more audience members. The problem with that is sometimes, the story gets lost trying…

Visual rhetoric in posts modern advertisements portrays products with single logos or those with images that identifies with them, which is a narrow form of analysis, hence need for detailed analysis of advertisements. Various researchers, including Derosa and Batra in 2002, Philips in 2000, and Scotts in 1994, identified learned exposure to visual imagery that enriches the cognitive understanding of pictorial advertisements messages. Philips and McQuarrie applied the same technique in 2004,…

Today in class we spent an extensive amount of time discussing John Updike’s short piece “Beer Can,” which explores the transition to pull-tab beer cans to replace the flat punch-top cans. I found it assuming that someone could be so passionate and nostalgic in discussing a beer can, an item that is seemingly conventional and normal. In his discussion of the beer can he used many positively charged words to emphasize the simplicity of the beer can. I found it amusing how he was lamenting the…

In the Skechers notice for the mainstream "Shape-ups" including Kim Kardashian, the publicists use clear visual components to pass on the thought that womanliness means being thin, impeccable, confident, and well off. This definition of Skechers is accomplished using the well known entertainer, her appearance, and her facial expression. In the advertisement, Kim Kardashian appears to be thin and impeccable. She appears to have the perfect body and a glowing complexion. Her makeup makes…

Although the world is blessed with an incredibly diverse population, every person has a family. The most relatable aspect in people’s lives are having those who are loving and caring. Dogs, friends, or family, every person has those who mean the most to them. In Budweiser’s Super Bowl Commercial in 2014, the ad campaign not only advertises their products but also advertises the importance of using their products responsibly. With a dog and its owner as its main stars, the commercial starts out…

For years, the media industry has had an extremely significant influence within society and has shaped modern culture. As the technology industry continues to grow, and we gain more information about the world through various media sources, it is crucial to continue to diversify the field. Diversity in the media industry is important, not only because representation matters, but also because it leads to greater productivity and opens future doors for people of color. As a child, my surroundings…

My biggest fashion icon has to be Hayley Williams, the lead singer of the famous pop-punk band, Paramore. Her style would probably best be described as ‘unique’. With dyed orange hair, brightly colored clothing, and a combination of patterns from head to toe, Hayley can look good in anything and everything. And because of her confidence and poise, she really does wear ‘anything and everything’! One of the reasons that I appreciate her style is because she wears outrageous clothes without…

Keena Ta Diana Sieker 13 December 2013 Literature of the 1980s Fashion Speaks Louder than Words What is fashion? Fashion is something that is dealt with everyday. Fashion is never constant. Something that is in today might not be in tomorrow. As Coco Channel once said, “Fashion is made to become un-fashionable.” Fashion tells you what is trending and is constantly searching for the newest of everything. Some say that fashion gives an individual a sense of self-expression. Fashion is a language…

In Everything Bad Is Good For You by Steven Johnson and The Bell Jar by Sylvia Plath, the role of popular culture as a mode of reflection on society reveals the importance of intellectual complexity being a referent power that motivates individuals to analyze their society and create independent-minded judgments based on these observations to create changes for the overall prosperity and progress. In Everything Bad Is Good For You, one of Steven Johnson’s key points is his theory of the Sleeper…

Michael Kors developed his label that was introduced in 1981. Michael Kors’ products were first sold in retail stores like Bloomingdales, Saks Fifth Avenue, Bergdorf Goodman, and Lord & Taylor, among others. Just after two years of creating his label, “Michael Kors was awarded the First American Original Award from Dupont in 1983. He eventually received Elle/Cadillac Fashion Award for Excellence in 1995. In 1996, he was named part of the ‘New Establishment’ by Vogue Magazine”. Vogue also called…