Advertising network

females to be more effective. According to Ding et al., there is no effect of gender on the viewer. In the same way, there is a mixed opinion about age in the literature. But according to Hsu et al., younger endorsers are effective in a specific advertising area focused toward market targeting youngers. Statistical survey shown below gives the idea about the age wise classification of person who have selected product via celebrity endorsement. In most cases, the age of the athletes is within…

Counterfeit products (more commonly known as knockoffs or fakes) are essentially imitation products offered for sale by third parties not connected to the brand owner. Since they are made to look like the original, consumers find it difficult to distinguish the genuine product from the counterfeit, thereby tarnishing the brand’s reputation and devaluing the investment made by the brand owner. So, what are some other problems with counterfeiting and what can a brand owner do to protect his or her…

What Are the Pros and Cons of Media Censorship? The limits that have been placed in this world, as far as are placed boundaries that have always been in place on the world, as far as media, communication and entertainment are concerned, are slowly lifting away. We now have the freedom to believe, think and say what we want. However, don’t you think there are some things that should be left unsaid? This is where the question about media censorship comes in; it is when things that are allowed to…

INCREDIBLE PAY-PER-CLICK MARKETING FOR INCREDIBLE ROI What is Pay-Per-Click marketing? PPC or pay-per-click is also known as ‘paid search’ marketing. In this form of digital advertising, you pay the fees to the publisher only when a user clicks your advert. Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the…

Immigration. It's in the news. It's all around us. In fact, we are all immigrants. Immigration is, according to Merriam Webster Dictionary, "an act or instance of immigrating; specifically: travel into a country for the purpose of permanent residence there." In a nutshell, this means that immigration is the act of one moving from its home country with the intention of living in a new country. For example, currently, the United States is having trouble with immigration. In 2015 alone, 1.38…

Advertising and Sales Promotion Strategy In designing promotional support for a new/existing products, it is necessary to develop a comprehensive plan that includes many promotional tools, including advertising. Well-designed advertising campaign can contribute to the increased effectiveness and efficiency of the overall marketing strategy, because advertising supports selling efforts. Communication with existing and potential customers is vital to marketing success. Even the best products do…

subscriber landing page is the first step. They can post, “Sign up for new offers and special discounts” to move that traffic in the right direction. Did you know that email marketing has higher click through rates (CTR) than many social media networks? For instance, you are six times more likely to earn a click via email than Twitter. Build from your influencer marketing efforts and make their audience yours with an email marketing campaign. Making influencers part of your digital marketing…

2. Part 1 2.1. Comparison of two methodologies on brand valuation Two brand valuation methodologies compared Aaker Model Brand Identity Prism Purpose To help an organization in creating a brand strategy consisting of several brand elements or patterns, in order to clarify, enrich and differentiate its brand from competitors. The organization then carefully uses some of these elements to communicate to customers what its brand stands for (Wikipedia, 2014). The ultimate goal of the model is to…

main visual focus of the advertisement, female consumers are more likely identify with her and be more inclined to purchase the product. Figure 5. Dove Chocolate Print Advertisement (2)16 15 Sheehan, Kim Bartel. "Gender and Advertising." Controversies in Contemporary Advertising. Thousand Oaks: Sage Publications, 2003. N. pag. Print. 16 NOURISH Your Soul, Saturate YOUR SENSES. Digital image. Mars Company, Dove, n.d. Web. 9 Dec. 2015. Page1 6of3 1 Initially, this advertisement (Figure 5.)…

1.5. Loyalty Branding strategies and marketing activities have been evolving over time becoming very complex and customized in order to better satisfy the needs and wants of consumers. Not only do these strategies and activities focus on the functional attributes of products and services but also on the intrinsic values and experiences they are able to provide, which nowadays constitute the determinant factors affecting the consumer’s final choice of purchase. The ability to build a distinctive…