Advertising campaign

marketing. In this form of digital advertising, you pay the fees to the publisher only when a user clicks your advert. Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the right time. Although many platforms like Bing, Facebook, YouTube, etc. give the facility of hosting a PPC campaign, Google AdWords is the…

If you want to draw potential customers to your website and quickly increase your conversions, then utilizing a PPC advertising strategy could be your best bet. With the popularity of PPC advertising growing – and new platforms opening up – marketers can afford to be a little pickier when it comes to evaluating their advertising options and choosing which ad networks will benefit their business the most. Take social media, for instance. Instagram has proven to be one of the fastest growing…

Once a decision has been made to integrate social media into an existing marketing campaign, the business owner can engage in a conversation with customers while being comfortable in receiving negative comments and feedback. Next, once a target audience has been established, this will give a good insight into the type of social activity that might be suitable to reach this audience. The goal of the marketing campaign is to reach the largest targeted audience possible (Cadotte, 2003). The…

wonderful and serene time of life. Therefore, it is not surprising that the creative advertising involving children has all chances to transform from ordinary commercial into the viral and eye-catching. The story with a series of advertising campaign under the slogan “Live Young!” began in 2009, when the brand in collaboration with BETC agency released the first commercial video called “Roller Babies”. The campaign was conducted in Great Britain, Russia, Germany, France, USA, Japan and Canada.…

and increase sales. There are numerous ways to use local online marketing from social media to affiliate advertising. Here at miamedia we focus on two main areas, local search rankings and pay per click advertising - more specifically Google Adwords Campaigns. Local online marketing brings together the creative and technical tools of the web, such as content, design, social media, advertising and sales. Compared to other forms of marketing local online marketing has various benefits. The costs…

My marketing objective for my 2016-2017 lululemon athletica advertising campaign is to get more brand awareness for the men’s clothing department. This section of the brand tends to struggle more than the women’s department because as many women know, most men are stuck in their ways and most likely will not want to be associated themselves and what they wear with a brand that carries a feminine name. Also, lack of awareness is making the men’s department at lululemon athletica struggle. In my…

increasing rapidly. Even though young people may be more inclined mis-use or misinterpret the advertising messages on social media and the internet, young people are likely to be affected by their advertising strategies because beliefs and behaviours about alcohol are influenced, the advertisements are made particularly engaging to young people, and susceptible to the messages alcohol…

social media. Motivating customers by ways of text, image, video, story, speech event, and data/info analytics are now the norms which make sharing a prominent strategy for branding. As internet-related technology advances, digital/mobile media advertising or similar tactics, therefore, are on the rise and since then have progressed to a more diverse spectrum that win over the mundane old-fashioned monotonous promotional routine. Of course, there are numerous digital/mobile marketing channels…

The form of marketing is persuasive and manipulative and marketers aim to make positive connections with consumers via advertising, celebrity endorsements and sponsorship. Vigorous marketing campaigns to increase sales include Coca-Cola’s “Share a Coke” campaign. The campaign displayed personalized Coke bottles/cans with the top 250 most popular names in the United States. This marketing strategy resulted in a 7% increase in Coke consumption. People were desperate to find a Coke bottle with…

They are constantly tuned in to some form of social media application whether it is on their smartphone, laptops, or desktop. Therefore, Facebook, Twitter, and Instagram will be utilized for direct advertising to raise brand awareness about Snapple products and to promotion the Snapple social media campaign that will run throughout the calendar year. Budgeting for Facebook and Twitter will be based on the $1.00 cost per click method and because we will use these two platforms to raise awareness,…