Advertising campaign

VICKSBURG: A TIPPING POINT IN THE CIVIL WAR USAACE NCOA SSG Chad M. West 15Z SLC 17-003 SFC Maradol The Battle of Vicksburg was a collective land and naval battle that ensured a strategic location for the Union Army (Burden, 2000). Although, not as well-known as the Battle of Gettysburg or Fort Sumter, this was a tremendous victory for the Union Army as it helped to establish a much needed supply chain. Also, to note, the actual timeframe of the battle only lasted a couple of months,…

Gallipoli – Why was it so important to Australians? Gallipoli was one of the longest military campaigns during World War 1, taking place between 25th April 1915 – 9th January 1916. It was also one of the bloodiest for the Allied forces, being nearly 500,000 casualties and losses during the battle for both sides. It was a incredibly important battle, despite the loss on the side of the allies. To explain why it was so important, some backstory is required for the battle. Due to the change of…

Keita By Beau Bratley According to kidsrights.org “Every five minutes a child is killed by violence.” One man named Abraham M. Keita(or Keita for short)knew something had to be done about this fact so ever since he was nine he has been classified as an activist. You might wonder what is an activist? Well, an activist is someone with a goal and not usually a short-term goal which can be anywhere from a day to a year or two it's usually a long-term goal which is from a year to maybe over a…

trademarked products that strives to offer superior characteristics, taste, and services for all. Sonic Drive-In uses advertising campaigns, sales promotions and publicity to promote each of the their most iconic brands. (Sonic Drive-In, 2015)Sonic Drive-In uses direct, competitive advertising in their ad operations in order to better appealto all customers. Through direct, competitive advertising, Sonic Drive-In is able to expand their product to a new audience and obtain 606 million in sales…

Success in the Face of Competitive Threat explores the advertising issues that Old Spice faced and the decisions its marketing team had to make. The case first goes over the success that Old Spice had with its Swagger deodorant campaign and how it created a halo effect that increased the sales of not just its Swagger product but also its other products. However with this success, the Old Spice marketing team was not sure if the Swagger campaign would keep being effective and whether they needed…

Advertising plays a significant role in today’s marketing process. The development of information technology has reached a new height than ever before and the social media environment we living in helps the advertising easier to achieve publicity. For advertising, the thoughtful strategy planning and decisions are very important, as well as mainly focuses on the following five areas. First of all, Advertising Objectives could be the primary area for the advertising strategy decision and it is…

I have more than seventeen years’ experienced with expertise in journalism, advertising, online marketing, public relations and mass communication. My professional experiences exposed me in the field of advertising like television, radio, print, email and outdoor advertisements. I have a strong working information of keywords, online advertising and social media. Working in the field of media has already established excellent working relationships to the member of the press and increased great…

Armour’s “I will what I want” campaign aimed at appealing to female to pursue their dreams bravely, ignoring the denying and judgement of the public, motivating female customers’ potential enthusiasm and aspiration on sport from the perspective of psychology. According to Brader, (2006), female consumers’ demand on sports products is mainly in the mental and spiritual level. Thus, the application of celebrity endorsement or ESP marketing theory in the advertising campaign can influence the…

based on the case John Lewis An executive summary Introduction Marketing communications can be considered as for how companies communicate about their brands, products or services. This report conducts the analysis of a marketing communications campaign based on the case ‘John Lewis: The power of emotions’, and then makes an evaluation in the role of a marketing communications consultant and give advice to John Lewis on their future communications strategies. Besides, the word ‘JL’ throughout…

Dokyun, L., Hosanagar, K., & Nair, H. S. (2015). Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Working Papers (Faculty) -- Stanford Graduate School Of Business, 1-41. Authors and researchers from Wharton School and Stanford Graduate School of Business have compiled the findings from a field study on the effect of social media advertising content on customer engagement. From this field study the researchers discovered that photos are the preferred message…