Advertising campaign

Defined by the American Academy of Physician Assistants (AAPA), “Direct-to-consumer advertising (DTCA) is the promotion directly to potential patients of prescription drugs through newspaper, magazine, television, and internet marketing” (1). This type of direct communication allows drug manufacturers to take advantage of its consumer’s lack of medical background and knowledge by promoting products directly to consumers in ways that could manipulate them. During drug manufacturer advertisements,…

habits and humor. And they were not afraid to aim high with the campaign, they knew that even if this was a very risky strategy “the potential rewards outweighed the possible risks… the biggest cost, producing the video content, would be significantly less than for a traditional TV shoot”…

This required to back track previous marketing activities and analyse how we could improve future advertisement campaigns. Majority of my conduction was to apply Keller 2008 throughout my assigned and delegated projects for MetalMan. In this project I had to launch the awareness of the brand nationally, which in this case a lot of time investment was required from…

To capitalize on the success of their super bowl ad campaign for Old Spice body wash, Procter and Gamble developed and implemented a project to interact with fans and customers of their commercial. The idea of the project was simple, over a series of 2 ½ days (July 12-14 2010) the Old Spice guy would respond to comments given to him by his fans via social media. Procter and Gamble’s main reason for implementing this project was to generate brand awareness for Old Spice and therefore increase the…

One of the most competitive threats that Burt’s Bees competitors pose is their big advertising budgets. Since the budding of Burt Shavits and Roxanne Quimby’s relationship in the 1980s and the creation of what is now known as Burt’s Bees, the company’s advertising strategy held more of a personal approach. Unlike their competitors multi-million dollar advertising budgets that would boost sales expeditiously, the early days of Burt’s Bees consisted of word of mouth, distributing products at large…

thousands of advertisements every day. People tend to block out the ads for the most part, however, some campaigns are successful. In a world where almost everything is a way for organizations to advertise to their products, have you ever wondered how effective advertisements are in selling their products. I believe that the most successful advertising campaigns are those that feel less like advertising and more natural as well as bring the consumer to have a favorable view of the company.…

company’s major new advertising campaign. Tottenham striker Kane, currently sidelined with a ligament injury to his right ankle earlier this month in a game against Bournemouth, has joined forces with other soccer stars like Coutinho, Draxler and Morata as part of Hugo Boss’s new Parfum Soccer adverting campaign launched recently on March 20. The new campaign debuted with an Instagram post of the four soccer stars striding down a hallway dressed in suit and tie. The new advertising push comes…

Political advertising is comparable to other advertising in some ways, yet there are distinct differences as well. Political ads are similar to others forms of advertisements through the offering of products or services marketed to consumers/viewers. The political candidates are “packaged” and his/her sets of beliefs, values, and promises are sold to viewers, with hopes to secure their votes. However, there is a vast difference between political advertising and other forms of advertising in…

Advertising: Advertising can be defined as a form of marketing communication which is generally one way that is used to promote or sell a product or service. Advertising helps in informing potential customers about products and services and influences their attitudes, beliefs resulting in purchases. Serious or dramatic advertisements are effective in changing consumer’s negative attitudes. Major types of Advertising Media: 1. Newspapers: Newspaper advertising has been around longer as compared…

department store, which had the highest customer traffic for commuters compared to the other stores. I decided to spend large amounts of money on marketing and advertising to build my customer clientele. The marketing campaign message was classic and professional and was…