Advertising agency

Although science indicates that our brains are designed to focus one thing at the time, it is popular that we ignore this fact, and perform multitasking instead, particularly when driving. Detecting this problem, the print ad “Don’t Text and Drive,” thanks to its brilliant designs, its conveyable image, and its interaction with viewers, reminds us to think twice about our choice. In the jungle of colorful and complex designs, the “Don’t Text and Drive” print ad enacts viewers by its innovative…

Although there are many famous Arkansans, Helen Marie Gurley Brown was one of the most influential and meaningful women of the 20th century. American writer, Helen Brown, lived a fulfilled life as a successful editor-in-chief, author, advice-giver, and loving wife. Even though Helen Brown has since then died, she has still maintained to influence and inspire feminists on into the 21st century. Helen Marie Gurley Brown was born in Green Forest, Arkansas, on February 18, 1922. Her parents were…

implementing this project was to generate brand awareness for Old Spice and therefore increase the volume of sales for Old Spice Body wash. The project manager for this particular project would be considered Wieden + Kennedy, the advertising firm hired to develop and manage the advertising campaign for Proctor and Gamble. The main sponsor behind the project was Proctor and Gamble since they have the highest interest in the success of the…

simulating the growth of mobile marketing. The participants were invited to take part in the collaboration process who were basically senior executives in charge of global or regional strategy of the leading global consumer brand corporations and advertising agency networks. One of the researchers who had studied the barriers and drivers of the fields thoroughly took the initiative to take the suggestions and the perceptions of the participants by interviewing them…

Law/Group/Agency Impact on company Examples Sales of Goods Act 1979: The goods must be: • as described • of satisfactory quality • fit for purpose All marketing should describe all products accurately and confirm any claims. An example of this would be a painting that was described in an auction catalogue as being by a German impressionist artist Gabrielle Munter. The claimant purchased this painting in the auction for £6,000. The buyers sent a specialist to inspect the painting before…

Since the establishment of the practice, advertising has been praised and criticized alike. According to Arens, Schaefer, and Weigold (2015), “Advertising is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media” (p. 7). Critics of advertising say that advertising is pervasive, misleading, and that it subconsciously takes advantage of the…

Hillshire Snacking Serves Up Snackable Content with Facebook and Instagram Advertising The Challenge When Hillshire Snacking’s marketing team wanted to create a splashy launch for their new gluten free grilled chicken and small plates of salami with cheese and toasted bread and offerings, they sought the help of Kinetic Social to live stream content from their buzzy Snack Week event featuring high-profile celebrities, food bloggers, and social influencers. For this campaign, our team leveraged…

The Effects of Advertising in the United States Since the industrial and economic expansion after World War II, the United States has been driven to a society based around consumerism. In the modern era, not only are goods and services are more accessible to consumers more than ever before, but one product may have numerous options from which to choose. This is the result of technology being utilized in order to produce more goods for cheaper prices, which in return alters the supply and…

step Google took towards its transformation consisted of recruiting executives from creative agencies to help spread the word of Google’s products and offerings in 2007. All of Google Creative Lab (GCL) members were motivated by making a positive difference in the world by promoting Google’s free products. Google collected their revenues mainly from its Internet strategies including search-related advertising and other focus areas. Google started to take brand management more seriously and…

As Nettleton, Saville, and Burke suggest in their article ADVERTISING… SURREALISM… IGUANAS, the use of surrealism in advertising is not a new phenomenon at all, in fact, they argue, “surrealism and its core creative constructs, from the incongruous juxtapositions of objects to its dark sense of humour and irony, have proved a rich vein for advertisers…