Advertising agency

We see ads everywhere on our phones, on buses, on television, we even hear them on the radio. And I can assure you almost every single one is trying to appeal to a specific audience through rhetorical appeals such as ethos, pathos, and logos; they also use thing such as juxtaposition, camera angles, and lighting to help catch their audiences’ attention. Together we’ll look at how two car ads use humor and their ability for the audiences to relate. We’ll see how car companies like Audi and…

Take or Do not Take Prolessa-Duo This advertisement presents a bottle of Prolessa-Duo on the bottom of the half torso of a woman; on the right side of the woman’s torso we can appreciate a blue curved line and in the left side a green curved line, which also appear in the label of the product, highlighting the woman’s torso. The reason why the two lines from the product surround the lady’s torso is because these tell people how the product helped the lady to lose weight and get the curved body…

SMOKING KILLS Among the various ways trigger peoples' emotions, one common method is to use an ad, a picture to sell the idea. On 11th July 2016, David Frenay presented some ads online titled “The Importance of Emotions in Advertising”, for which design of each ad is to create a particular emotional feeling. One particular ad that will pull attention was designed to instigate Fear. The topic sentence/claim above this ad reads “Fear is frequently deployed to deter people from harmful behaviors,…

In the article, ‘You've Come a Long Way, Baby’: The Lag Between Advertising and Feminism, I came to learn about many advertisements involving ways woman have been presented in sexist ways. Example: a cigarette brand Phillip Morris created, marketed towards strong independent woman. Virginia slims, tried to reach out more so to woman by its smaller stature and different from men's cigars. The slogan “You’ve come a long way, baby.” was meant for those woman to feel empowered to buy them with a…

In today’s world, society is overcome with issues revolving around vanity and pride. In entirety, we have become increasingly more conscious about the wealth and status of those around us due to a staggering growth in our accessibility to social media. This newfound consciousness has brought on a wave of insecurity felt throughout the population and consequently made us more willing to attempt anything to reach what we consider a desirable status. This longing for recognition of our physical…

Rainy Day Toy design project is conducted through research and inspiration to determine its brand identity. The design project is made up of the logo design, presentation, and questionnaire. A logo’s purpose is to differentiate from other competitors. Also, the logo should show a unique quality or style that can accurately portray the business perspective (Airey, 2014). In the beginning stages of designing the logo, the logo has been designed for children ages 1-4. The design challenge was…

I often wondered why people care so much about the perception of others. I ask why do people dress in certain ways? Before immigrating to the united states, I was in awe of the effect of brand name goods and how it garnered attention from teenagers. As Adam smith says in the theory of moral sentiments, we morally judge people when we are symmetrical to them. However, being I the sympathetic cycle of exclusivity, we are often faced by the symmetry of judgement, which in turn, determines if we are…

Effects of Advertising Olivia Carrera HUM/186 Monday, August 8, 2017 Allyson Wells Effects of Advertising There have been many changes with the evolution of the Internet. It has grown, changed, and advanced many of the things we have in American culture. One of the things it has changed is in News. I want to discuss information media does and then does not have a social responsibility in regards to the news, as well as a role of the information and news media in the shaping of political…

Introduction Plants and pollinators have co-evolved characteristics and features that enable them greater success in interactions. This mutualistic relationship between the two allows the plant to benefit from the attraction of a specific pollinator species, to hopefully ensure its reproductive success is carried out. This is achieved by the pollinator physically moving the pollen from one flower to another. The pollinator itself will benefit from its interaction with the plant species, as it…

The term celebrity carries weight within the societies of the world no matter culture, religion, or race. A celebrity is typically being the spotlight of mainstream media and is showcased to the people of society for their contributions to the world whether it is movies, music, politics, literature, etc. In other words, celebrity is a social status. The book Ruth Hall by Fanny Fern and the movie Rann by Ram Gopal Varma are two specific pieces of work that show two different perspectives of how…