Advertising agency

INCREDIBLE PAY-PER-CLICK MARKETING FOR INCREDIBLE ROI What is Pay-Per-Click marketing? PPC or pay-per-click is also known as ‘paid search’ marketing. In this form of digital advertising, you pay the fees to the publisher only when a user clicks your advert. Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the…

Immigration. It's in the news. It's all around us. In fact, we are all immigrants. Immigration is, according to Merriam Webster Dictionary, "an act or instance of immigrating; specifically: travel into a country for the purpose of permanent residence there." In a nutshell, this means that immigration is the act of one moving from its home country with the intention of living in a new country. For example, currently, the United States is having trouble with immigration. In 2015 alone, 1.38…

Advertising and Sales Promotion Strategy In designing promotional support for a new/existing products, it is necessary to develop a comprehensive plan that includes many promotional tools, including advertising. Well-designed advertising campaign can contribute to the increased effectiveness and efficiency of the overall marketing strategy, because advertising supports selling efforts. Communication with existing and potential customers is vital to marketing success. Even the best products do…

Influencer marketing continues to open new revenue opportunities for brands and businesses. A powerful influencer marketing campaign can increase the reach of your products and services and build an instant bridge of tryst between your audience and business. More importantly, it is a digital marketing strategy with an enticing ROI. In fact, influencer marketing has a $7.65 ROI for every dollar invested. Not a bad value for your marketing budget. This digital marketing avenue has become less of…

main visual focus of the advertisement, female consumers are more likely identify with her and be more inclined to purchase the product. Figure 5. Dove Chocolate Print Advertisement (2)16 15 Sheehan, Kim Bartel. "Gender and Advertising." Controversies in Contemporary Advertising. Thousand Oaks: Sage Publications, 2003. N. pag. Print. 16 NOURISH Your Soul, Saturate YOUR SENSES. Digital image. Mars Company, Dove, n.d. Web. 9 Dec. 2015. Page1 6of3 1 Initially, this advertisement (Figure 5.)…

1.5. Loyalty Branding strategies and marketing activities have been evolving over time becoming very complex and customized in order to better satisfy the needs and wants of consumers. Not only do these strategies and activities focus on the functional attributes of products and services but also on the intrinsic values and experiences they are able to provide, which nowadays constitute the determinant factors affecting the consumer’s final choice of purchase. The ability to build a distinctive…

the world, and liked living in South East Asia the most. During his travels he discovered digital marketing, and then his whole life changed. (https://ardorseo.com/about-us/book-date-kris-reid/) His SEO company actually started as a backlink agency. In around 2010, Kris built software where clients can buy links. The company had a big email list and he’d just send an email, and pretty soon lots of people were buying their services. However, just like so many other SEO businesses, they got…

ANALYSIS Advantages As stated before, Digital Rights Management is very prominent in the entertainment business. DRM technologies are widely used in the music distribution business. The music industry in general has a fairly positive opinion about DRM as most music distributors claim that DRM help them safeguard their precious time and money investment. Since the music companies are being protected from piracy, they actually return profits out of their sales. This enables them to invest in…

In this day and age, mass media itself comes in many different forms. From traditional media comprising newspapers, radio and television programmes, to new media, such as blogging, forums and social medias. With various forms of media being so readily accessible to us, it is inevitable that we hear all about the discord, disputes and dilemmas in both our society and internationally. When media can sow the seeds of discord in society and/or propagate existing societal dilemmas, can we really…

1) When creating a marketing campaign, it is crucial that it aligns with Goodlife Fitness’s purpose statement “To give every Canadian the opportunity to live a fit and healthy good life”. On this basis, the Goodlife Fitness can create a marketing campaign in which it involves television and social media advertisements with a 10% discount code. The advertisements will include both men and women performing a series of dance together and individually, with the special slogan “Dance is for everyone,…