Advertising agency

The transmogrify of Avalokiteshvara in gender through Iconography The hanging scroll of The White-Robed Water-Moon Avalokiteshvara in the Asian Art Museum was created by a Korean artist, Seol Min in 2008. Seol Min used ink and colors on cotton, the style and historical period is Modern. The subject of the painted scroll is a female Avalokitesvara Water-moon Guanyin who is a devotional icon in Korea and in many other countries. The White-Robed Water-Moon Avalokiteshvara is a bodhisattva of…

Susan Bordo’s Beauty (Re) Discovers the Male Body I am of the opinion that there has been a drastic change since the story on Susan Bordo regarding the issue of men catering for themselves regarding body appearance. According to Bordo, there is no significant problem with men having to view the revealing bodies of females in advertisement pictures and other sources. However, she goes ahead to say how it is strange for the same ladies to start viewing the revealing bodies of men in same advert…

live. Americans living in more populated areas see up to 4,000 advertisements a day, depending on if you have Facebook, Twitter, and more increases the advertisement consumption by even more. Kilbourne, an expert in advertisement, states that “Advertising is our environment. We swim in it as fish swim in water. We cannot escape it” (89). The Old Spice ad from 1977 “Very convincing” may be selling cologne but also portrays the allusion that by using the product it…

“Win from Within,” the theme of what some people consider to be one of Gatorade’s best commercials. The commercial was first aired February 25th during All Star Weekend in 2012. All-Star Weekend, also known as the “All-Star Break”, is week of festivities, contests, and an All-Star Game. All-Star weekend is a week in February, in the middle of the regular season, to give all of the players a week to relax. Gatorade, the “ultimate” sports drink, is known for having the leading professional…

 Identification of target customers and an analysis of their attributes. Use the information in the marketing plan and market profiles for other countries to assist you in documenting attributes. Identified target customers within the selected country will be: Identified target customers Customer attributes Segment 1 – young couples Very explorative, fun loving and prone to the western culture and languages Segment 2 – retired couples Very quiet, calm and don’t want to be disturbed with the…

The anti-aging product I am researching is the Murad Age Renewal Serum. I found the product through the Murad website; I found this product because I always receive free samples from the Murad company and wanted to further research their products. The Murad products page is attached https://www.murad.com/. The price quotes according to the Murad products webpage is 88$ 1.0 FL OZ. The active ingredients within the products are retinol, sodium hyaluronate, tocopherol acetate (a form of Vit E)…

This 2016 print advertisement from the London based financial information company taps into the need of people for leisure and calls them to thoughtful action about investments through pathos, logos and irony. The at first glance simple arrangement of a sentence fragment and clock parts creates a competition between money and time to entice adult readers new to the investment world to use the company for financial advice; cultured and expected responses are used in a negative light to engender…

This video talks about women’s self-esteem on how the media portrays their bodies and how it’s a mental and physical problem because it tells the society that every women supposed to have this specific type of body, slim and attractive as an ideal women which supposed to satisfy men. Companies and the media themselves thinks that women would be able to feel better and more confident about themselves if they’re not really who they are, but a more sexier and slim women by having their bodies…

making profits rather than fulfilling the health needs of Americans, increased advertising unhealthy, profit-making foods, towards children and teens. Anna Leppa believes that the food industry’s targeted marketing is responsible for the new outbreak of diet-related illnesses in children and teens. The growing problem of obesity and foodborne illnesses in children is only compounded by the use of targeted advertising of food to market directly to children. Anna Lappe is well known author,…

I am Zipo Mangaliso, a recent BA Hons Journalism graduate from Staffordshire University applying for the Media and Communication intern role at Kick It Out. As a passionate football follower from a young age I have been aware of the work of Kick It Out and the importance of promoting equality in football. I am an individual who truly knows the impact sport; in particularly football can play in removing discrimination and prejudice in society. I come from South Africa a country deep-rooted in…