Advertising agency

Tobacco smoking is big business in India. Through tobacco advertising, citizens of all ages are attracted to smoking tobacco. The advertising is very dynamic and impacting on those exposed to it. As a result, it became an obsession and hence an addiction even before the viewers willingly consented to first sample and then fully commit to enjoying the taste of the products. The viewers of the advertisements knew full well that the addiction to smoking tobacco based products has serious health…

The contribution of value that I am adding and participating to my CPO is that MetalMan are not consistently creating marketing activities and some of these activities are not efficient or effective for the organisation. With my availability and services coming to MetalMan, I will be able to give them more options, opportunities to provide my attributes, knowledge and skills that I have obtained from Auckland University of Technology. With my knowledge I am able to assist them with the right…

A Hyundai advertising commercial, promoting The 2017 Hyundai Elantra with auto emergency breaking with pedestrian detection, “a car that doesn’t get distracted”. In this advertisement, two women are in the car, one driving and one in the passenger’s seat. They are both checking out Ryan Reynolds, a male actor and producer, who is presented multiple times. Every person in the commercial is a clone of Ryan Reynolds. As they are driving through “Ryanville” they seem to be fixated on him riding…

1) What product does this ad attempt to market, and where is the ad from? Describe or attach – This print ad is marketing a company called Old Spice to sell the Old Spice body wash and body spray. This print ad was found on a website called Advertolog which archives print ads and commercials of different companies. 2.To which component(s) of attitudes (e.g., affective, behavioral, cognitive) does this ad appeal? How can you tell? Was this a good strategy for this product/audience? This ad…

The main focus that early mass communication research has commonly looked into is what impacts media can implicate onto an audience. But as explored by Blumler (1974) through flipping the focus of study onto audience uses of media rather than media effects it has allowed a different study to be explored, which is set as the uses and gratifications research. As discussed by Rubin (1986), uses and gratification research looks into the media audience’s uses and the needs of certain media, as well…

websites utilized to market the new Acura music-driven campaign is YouTube. According to the textbook, “What makes YouTube so effective for marketers is the ability to use the site as an advertising medium or as a search platform. Marketers can post videos of their products…

Oversexualization of men, women, and even children in America has become of great controversy, some might even call it an epidemic. Sex has infiltrated our media and advertising so broadly, and causes mental and/or emotional harm to women and children more so than men. Not only do movies and television shows exploit one of mankind’s most innate needs, but advertisements and video games also utilize this character weakness in our society. The reason that this is such a huge concern is due to…

Effective advertising can be defined as an effort to measure whether the time, talents and the treasure devoted in the creative exercise has resulted in achieving the aim of profit maximization to the advertiser and the maximization of satisfaction to the customers. Advertising creators are strikingly cognizant (aware) of ad likeability. Ad likeability has occurred as a vital advertising effectiveness scope as it’s related to campaign and sales performance. For advertising to be effective…

claim that by using appetizing images viewers are persuaded to choose the product. In the article “Advertising Fifteen Basic Appeals” Fowles explains, one of the fifteen basic appeals as “Physiological needs… appeals to sleeping, eating, and drinking… The Art of photographing food and drink is so advanced …” (Fowles 8). Like Fowles, Ann McClintock in the article: “Propaganda Techniques in Today’s advertising” calls such images “Card stacking… Set up a straw man-a false target…” (McClintock).…

1) The multi-segment global market for sports apparel and athletic footwear is currently controlled by roughly twenty-five brand-name companies, fighting over a $75 billion market as of 2012. While the presence of this many established companies in the market will make things very difficult for any new entrants to establish themselves, any portion of the $75 billion market will help pave the way for a new entrant to build a sustainable business strategy over time. As stated above, there…