Advertising agency

PART FOUR: ALTERNATIVE ACTION SELECTED. AliExpress is a growing business which aims to conquer the World and count billions of users shortly. However, the number of complaints and dishonest sellers affect the organization’s credibility. Consequently, the company needs a plan to encourage customers to trust its platform and services. Research and investigations have resulted in the proposal of five alternatives to solve the problem. 1. Alternative one: improve and continue to promote the Buyer…

San Francisco 2.0: A Rhetorical Analysis San Francisco 2.0 is an HBO documentary film by award-winning documentary filmmaker Alexandra Pelosi. Alexandra Pelosi is an American journalist and documentary filmmaker based out of Manhattan that was born in San Francisco. In the film, she explores the effects of gentrification and the widening wage gap caused by the tech industry on certain demographics and neighborhoods in the city. She interviews people caught on both sides of these issues like…

There's this feeling that I get when I go to someplace new. My blood starts pumping faster as adrenaline fuels my excitement. Anticipation seeps into me as I think about the places I’ll go and people I’ll meet. That’s why I yearn to travel, for the excitement I feel every single time. Don’t get me wrong, I love my small hometown in Iowa, but let’s be honest, it can get a bit dull. Whenever the opportunity to travel is offered, I jump on it because, “We travel not to escape life, but for life not…

and comparing her to a supermodel. Photoshopping and digitally enhancing expert Ashley Brown (2015) says, “Advertising works by seeming to ‘‘invite us ‘freely’ to create ourselves in accordance with the way in which they have already created us’’(p.689). But while it may hurt an individual’s self-esteem, it is a booster for cosmetics and beauty sales everywhere. In recent years, the Advertising Standards Authority (ASA), has cracked down on brands like Maybelline, CoverGirl, and L’Oréal to…

My beverage company's name is "Ronnie's Refreshments". The obvious significance of the company's name is it being named after the founder of the company, Ronnie Hoffman. However, the real significance of the company name is to: inform the customer of the products the company offers “refreshments” while allowing the company’s name to have a bit of a rhyme making it easier to remember, as well as a little catchy. At Ronnie's Refreshments, we will not sacrifice the quality of the refreshment in…

there life style, there wants, demands, needs, economic situation and consumption patterns. A&F has preserved its uniqueness by advertising on a completely different way. Competitors like American Eagle, Aerepostale, The Gap, Jack Wills and Superdry have been focusing on totally different themes to promote their products. The company has been focused on the sexual advertising appeal. The emphasis at A&F is on big banners of young people placed on billboards, this has positioned the brand with a…

Social media platforms have a lot of features when it comes to posting content online. The biggest feature that they have is the feedback system that’s put in place, which businesses can benefit a lot from. This can save businesses a lot of time and money from this as they wouldn’t need to do as much research in improving their product as they would receive all the feedback they would need from their target market through social media. The quick and appropriate responses can help strengthen…

Imagine having worldwide fame with all the news press, photographing and videotaping every move with their eager faces, trying to ask about something personal. For some people it may be the type of lifestyle they want, although, for others it may be something that they dread. The Catcher in the Rye by J.D. Salinger gave him worldwide fame due to how it was about a boy named Holden Caulfield that was distressed with society so he went on a three day adventure in New York City experiencing life on…

Tea Time - https://www.instagram.com/p/BIGMybEDk_z/?taken-by=kendalljenner&hl=en When Kendall Jenner posted this photo to Instagram, she captioned it “tea time”. So what does tea time consist of when you’re a world famous lingerie model, reality television star, and general celebrity? Well, rather than scones and crumpets and the other delightful baked goods commonly associated with it, tea time for Kendall Jenner seems to be a lone bottle of water. While the thought of a single bottle of…

attractive models to help sell their products, such as clothing. Although the fashion industry seems harmless and fun, it creates many problems in society. Most companies like Calvin Klein, Levi’s, and Victoria’s Secret use the sexual appeal of advertising by portraying extremely skinny models who have been photoshopped to hide their flaws. The fashion industry negatively affects the mental health of teens through lack of diversity, cultural appropriation, and unrealistic body images. Over the…