Advertising agency

into buying a product or service even when they have no need for it. It was also argued from various research studies that there is a correlation between fear and persuasion so knowing the optimal level of fear can bring about effectiveness in the advertising campaign. Threat appeals are said to be idiosyncratic to fear appeals as the same threat stimulus can result in different levels of fear depending on the various independent variables such as the perceived audience, topic and the context…

more customers onto signing up for travel insurance. Advertising objectives should be based on past decisions about the target market, positioning, the marketing program. Advertising objectives could be informative meaning extensively used to introduce a new brand or category, aims to create selective demand. Persuasive (‘attack-advertising), Aim is to persuade consumers of a product or brand merit. Often executed as ‘comparative’ advertising. Lastly Reminder, it is important for mature products…

“It probably comes as no surprise that Facebook is one of the biggest players in digital advertising, indicating that social media advertising is front and center in the digital ad world. In fact, Facebook blows all other digital properties out of the water when it comes to display ad spending, capturing 35.4 percent of total display advertising spending in the U.S.—a whopping $11.93 billion (second-place Google, by comparison, will take in just $4.79 billion) (Newberry…

The Ad Stereotype: Blaming Heineken through Post-Pepsi Eyes. ON April 20th, 2017 Heineken Released a non-broadcasted commercial entitled “Worlds Apart”. Its criticism was a response to another commercial released by Pepsi Co. “Live for Now Moments” Starring Kendall Jenner on April 4th, 2017, which was scrutinized for its “Tone-Deaf Protest” and being unethical view, reflecting and representing current social movements (Variety). Heineken’s commercial was either seen as informative or within in…

more serious topics, such as smoking, pollution, and global warming. They use plenty of rhetorical devices to capture the eyes of consumers and convince them to see their view of what is being sold or displayed. In this print advertisement, by advertising agency Red Pepper in Ekaterinburg, Russia, they are doing both, persuading and informing, by using different techniques, such as body composition, pathos, logos, focal point,…

Aerie’s “Real Me” Collection: Making More than Just a Statement Think of the characteristics of the average modeling agency. They want thin to the bone models with perfect hair, perfect skin, and over an hour’s worth of Photoshop work before plastering images all over the internet, building walls, and in magazines. According to dosomething.org, approximately 91% of women are unhappy with their bodies. Aerie’s “Real Me” advertisement sets out to make a statement like never before, with untouched…

The marketing is mostly carried out by management consultants and agencies that are apart of the Argentine Association of Advertising Agencies (Startupoverseas, 2014). However, increasing, internet, TV and radio are being more important. It must also be understood that understanding cultural protocol is very important in marketing in Argentina as their…

.. pitting agency against the agency in a bitter struggle between Coke and Pepsi," [10] said a Pepsi pitchman Lionel Richie at the memorial dedication. From this cited quotation, we see that the Onion uses hyperbole by mentioning, “ Pitting agency against the agency in a bitter struggle between Coke and Pepsi,” you can see the hyperbole in that section because who would have a struggle between a Coke and a Pepsi drink. “A 60-foot-high black granite sculpture honoring the advertising executives…

At age 46, Naomi Campbell's striking beauty has changed very little from when she was 15 years-old and discovered by the head of the Synchro Model Agency. Young, but prepared by stage school and ballet studies and two appearances in music videos, Naomi was featured on the cover of British Elle magazine before she was 16 years-old. In just a few years, Naomi became one of the supermodels, walking down the catwalk wearing designs from the top names in fashion, including Isaac Mizrahi and Gianni…

winning campaigns for the Hispanic market in the United States and Latin America. Strategic thinker with keen conceptual skills who has a proven track record of success with major brands. Continually seeking excellence and innovation in all forms of advertising and marketing materials, managing all aspects of a project, using experience, analysis, insight, diplomacy and persuasion to make the team’s vision a successful reality, while maintaining brand voice and corporate style. EXPERIENCE…