Advantages of Online Shopping Essay

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    quite difficult for them to earn the trust and loyalty of the customers. The most challenging aspect was to address the complaints without having a face to face conversation with the customers. Some other obvious hurdles were not having the ‘display advantage, the ‘browsing’ feature and incapability to undertake the promotional activities. Keeping in mind the security issues, customers faced discomfort of paying by cards and hence to address this challenge, founders of Flipkart introduced the…

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    Peapod Case Study Solution

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    case, Peapod own their unique strength in prior thinking of e-commerce before most of the companies, which makes them become a leading pioneer in food delivery industry. Due to this “first-mover advantage” (Keh & Shieh, 2001, p. 73), Peapod have built up a fresh and new brand recognition to public for online grocery service. Also, their positioning strategy is quite suitable for the operation of company, their warehouse constructions are focusing around suburban area that close to some big…

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    quality of information (diversity and up-to-date dissemination) on hedonic shopping value among users with different income statuses. Hypothesis H12a: there is a difference between the effect of quality of service (speed and accessibility) on utilitarian shopping value among users with different income statuses. Hypothesis H12b: there is a difference between the effect of quality of service (speed and acceptability) on hedonic shopping value among users with different income statuses. Hypothesis…

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    availability. So far, this project has shown that the shelf availability has increased by 5.7% to 93%. The Multi Channel Strategy now allocates a broader selection of products that are exclusively on Wal-Mart’s online store, to then promote online shopping, reacting to the booming online shopping market, like Amazon.com. These strategies are new, so it is hard to see the outcome, but so far it seems like these implementations have made a good impact on the company. Wal-Mart differentiated…

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    Case Study: Roots Canada

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    Roots Canada. “Lost of internet can cause all sorts of problems to a business; from inconvenience to lost of revenue…” This particular topic is the main issues faced in many businesses as it could almost destroy a company. One of the companies is Roots Canada. History on Roots Canada It was built up in 1973, Roots is Canada's driving way of life brand known far and wide for its quality cowhide products, dynamic athletic wear, yoga wear, adornments and home furniture. Beginning with a minor…

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    Asos Case Study

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    can choose from in the current economic climate as the majority of clothes sold on asos.com could be supplied from an array of companies. This leaves the suppliers with a low bargaining power. 3. Barriers to entry For a company to enter the online retail industry there are not many obstacles. It is comparatively easy to imitate retail websites. The new entrant must provide its customer’s with super quality goods at the cheapest prices. Because ASOS is such a cost-effective company, others…

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    Macy's Marketing Strategy

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    exclusive online deals that generally offer better prices. This is because stores like Macy’s understand that online shoppers are very concerned about product prices. Therefore, they lower their profit margin in order to attract savvy online consumers. Shopping online offers excellent variety because physical stores generally have a limited selection of products. This is especially true because every geographic areas will have their own unique demand for certain products. However, shopping…

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    understand not only the strength of current competitive position but also the strength of an expected position, it is very useful. It is a critical part of your planning process. If you gain a proper understanding of where the power lies, you can take advantage of the company’s strengths. You can also improve your firm’s weaknesses. Overall, you will not take any wrong steps. Figure – 26 PORTER Supplier power: E-commerce companies sell many products through its platforms ranging from books…

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    Shrinking Social Media

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    as an extension to human communication, allowing individuals to interact with each other in real-time across long distances or meet new people: “In the same vein e-mail and social media facilitate the building and maintaining of social relations or online interaction with people that users have never met physically” (Pénard qtd. in Lissitsa 198). The use of social networks allows an individual to further deepen his or her friendship with another person, as they are able to communicate with each…

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    possible to know the information about its market position and who are the players in its Value Net” (p. 249). So, it is important for a company that is experiencing what Sports authority did, to reengage with customers, analyze the competition, their advantages and weaknesses and adopt a strategy that complies with the current market conditions: political factors, economic conditions, sociocultural forces, technological factors, environmental factors and legal/regulatory…

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