Administrative Appeals Tribunal

carry across Nike’s message of “Finding Your Greatness”. The creators were thorough in encompassing a mass audience of those pertaining an interest in sports or those wishing to be in shape. This ad proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness. At the start of the commercial, there is a moment of silence from the speaker as the setting is developed with the…

After Caesar’s death, in the play Julius Caesar by William Shakespeare, the conspirators and Mark Antony speak to the public to explain what has happened to Caesar. Brutus, one of the main conspirators and Caesar’s best friend, talks first and gives the Romans the reason as to why Caesar had to be killed. Brutus’ speech is very convincing and he manipulates the crowd into believing him easily. After Brutus speaks, Mark Antony, Caesar’s good friend and second in command, gives a speech about…

Pathos’ Contribution to a Writer’s Argument After reading John Scalzi’s online article "Being Poor”, I noticed a strong sense of compassion was created within the audience. Copious amounts of comments in response to Scalzi 's article demonstrated this compassion. The ability to elicit hundreds of emotional responses from an audience makes it critical to base my essay on Scalzi’s use of the rhetorical persuasion form, pathos. Numerous examples of pathos are evident within John Scalzi 's touching…

spelling and exquisite manners.” By utilizing a “cause-and-effect logical picture” while instilling imagery into the reader’s brain, Kay and Shipman further bolsters their logical argument by adding a sprinkle of emotional appeal. With this very unique approach to a logos appeal, Kay and Shipman bring the reader to a place where they think that they are using the rational side of their brain, but they are also being influenced by the underlying emotional…

around giving a speech. Lucas states “There is no question that emotional appeals can be abused by unscrupulous speakers for detestable causes. But emotional appeals can also be wielded by honorable speakers for noble causes.” (Lucas, 2012 pg. 345). Lucas reminds the readers that the ethical line will not always be clearly seen, so speakers must be extremely careful. The ethical line can be especially tricky in emotional appeals. This is because different countries have different views on…

The use of positive emotional appeal, narrative, and the source quality of similarity, Extra designs an advertisement that successfully appeals to the target audience of young adults and leads the audience to have positive feelings towards Extra as a brand. The first tool that this advertisement employs is the appeal to positive emotion. A positive emotional appeal is achieved through the use of vivid messages to arouse good feelings and is considered…

displays the power of women with Parker as the main focus. Several factors went into the final decision process regarding the layout including appealing to the intended customers, being aware of consumer behaviors, as well as considering the emotional appeal. As analysts, it is imperative that we delve into the specifics to understand the true meaning of the advertisement. When glancing at this advertisement, it is blatant that this merchandise is being marketed to a notably, wealthy white…

loans because there are many benefits that students should experience while they’re still in school. In Hopkins’ article, she explains four benefits of taking out loans to get a higher education and uses rhetoric appeals to support her points, but the article still lacks of logical appeal even though she successfully shows good ethos and pathos to the reader. The thesis of Hopkins article Student Loans Pack Surprising Benefits is the benefits…

Aristotle is credited with creating the defining foundations of all arguments even to this day, with his logos (logical appeal), pathos (emotional appeal), and ethos (ethical appeal), Aristotle created the most basic formula for every spoken and written argument after them, found in every successful argument. Maya Angelou is one of the most well-known and well regarded African-American writers in American history and played a role in the greatly important Civil Rights Movement and was very good…

More so, Coach Gene’s real agenda was to win more than anything else. Because this was not the case for Arthur, Coach Gene could have kept Arthur at St. Josephs if he found him a sponsor similar to what he did for William. The filmmaker showed the appeal to logic with providing information to find logically flawed answer from the school and Coach…