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    Adipic Acid Case Study

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    Adipic acid is mainly use as monomer in manufacture Nylon 6/6 fiber, plasticizer, grease, polyurethane etc. There are several countries in the world that manufacturing the adipic acid. But there also countries that just is a supplier for this adipic acid to any factory that need adipic acid in their countries. The main countries that produce adipic acid are United State of America and also China. Almost ninety percent of adipic acid manufactured in United State of America is used to produce…

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    Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

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