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can be liable for such misleading and deceptive conduct . Recently, the ACCC have focused misleading and deceptive statements on the Internet . A salient example is the High Court decision in Google v ACCC . The key matter was whether the Google AdWords program displaying misleading and deceptive links made Google itself liable or just the advertiser who had contravened s18. Google argued it was a mere conduit to the advertisers’ own misleading and deceptive conduct. Academic Megan Richardson,…

II. Demographic breakdown Men (about 87%) and women (about 86%) use the internet equally. The highest percentage of internet users are among young adults (18-29, about 97%) and adults (30-49, about 93%). The senior over 65 makes a group of 57% who uses the internet every day. Teens and young adults are the higher percentages with about 97%. The percentage of very young adults from 0 to 11 has increased to over 49%. There is not a wide difference among the ethnic group that really needs attention…

Bi Monthly Revenue Hello everyone! I first want to apologize for getting this Bi-Monthly Update out soooooo late. Unfortunately, as you may know if you've been following me for a while, my mother has been fighting breast cancer for the last 5 years. Well, her battle ended on January 3, so I took a little bit of a break from Kirby's Marketing to mourn her loss and just take care of all of the paperwork and other stuff that needs to take place when someone passes. If you'd like to know a…

The basic product is the services provided in the examination and subsequent repair of a customer’s asset. The core benefit of this product is peace of mind that the service has be carried out by competent technicians. This service is intangible and inseparable (Kotler, et al., 2013, p. 417), even though it is tied to a physical product (Kotler, et al., 2013, p. 452). As a result the service can vary from customer to customer (Kotler, et al., 2013, p. 417). The original equipment manufacturers…

marketing as an internet promotion technique by the fact that in the year 2006, advertisers in North America only rendered out $9.4 billion only for search engine marketing. This spent grossed an increase of more the 750 percent since 2002. Herein the adwords program by Google, the search marketing of Yahoo and the MSN ad centre emerged as the most popular search marketing joints! Search Engine Marketing has largely…

This is where a product or service is in such a way that its value to a potential customer is dependent on the number of customers already using good or service. The total value of service that possesses network effects is proportional to the square of the number of customers already using that good or service. Google gets more public perception compared to its rivals like Microsoft. However the consequence of a network effect is that the purchase of a good by one individual indirectly benefits…

Cowgirl Chocolates Marilyn Lysohir and her husband are both entrepreneurs. They are like many Americans chasing the American dream of owning their own business. They both have a passion for the arts. Their love for the arts gave them the idea to start a magazine called Higher Ground. It is a once-a-year published magazine. Marilyn knew the magazine was not something that would produce a profit but enjoyed doing it. Marilyn and her husband wanted to find a way to fund their magazine. Marilyn had…

Increased engagement, as compared to Facebook and Twitter. Lower CPC's (Cost Per Click), as compared to Google AdWords. High conversion rates, especially for ads that are particularly visual or engaging. Greater reach for custom audiences, thanks to the interest-based targeting. A leg up on competitors for those early adopters. Instagram Ads Case Study…

Michele Barletta 10(3) Entrepreneurs Media Review Task Business Studies 2015 Contents Page: Page Number • Steve Jobs: Apple 3 • Mark Zuckerberg: Facebook 7 • Larry Page and Sergey Brin: Google 10 • Which Entrepreneur do I admire/respect the most? 13 • The importance of Entrepreneurship in South Africa: 14 • Will I become a successful entrepreneur one day? 14 Steve Jobs: Apple Many described Steve Jobs as an egocentric bully; there…

How is RFID technology related to Wal-Mart’s business model? How does it benefit suppliers? Wal-Mart’s basic business model is “low cost.” RFID promises to reduce supply chain costs and improve the availability of items on store shelves. The world’s biggest retail chain wants RFID readers installed at store receiving docks to record the arrival of pallets and cases of goods. Software uses sales data from its point-of-sale systems and the RFID data about the number of cases brought out to…