Abercrombie & Fitch

Decent Essays
Improved Essays
Superior Essays
Great Essays
Brilliant Essays
    Page 2 of 13 - About 122 Essays
  • Decent Essays

    There are many conceptions of how ethical or unethical the subject; Abercrombie and Fitch, has been since the start of the company in 1988. Therefore, leaving room for different views on the issue by how the management has depicted the store’s target buyers as being an “exclusive” audience or that they see it fit to have an exclusivity to their company that other company weren’t able to achieve. A&F wanted to show an image of a world where everyone is “super healthy” and cool; which brings the…

    • 281 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Per The Oxford Dictionary, a generation is “A group of people of similar age involved in a particular activity”. In 20th century America, it became popular practice to classify generations by certain credentials whether they be economic, political, or social in nature. Most generations receive their title from an event or actions that distinguish them from any previous groups. For example, the generation who were coming of age after World War I became known as The Lost Generation due to the…

    • 1691 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    “Abercrombie and Fitch: Is it Unethical to be Exclusive” Abercrombie and Fitch is one of America’s biggest clothing retailer that focuses on the casual wear of those who are young, pretty and cool. Abercrombie and Fitch has been using a very unique type of marketing segmentation towards there consumers. This market segmentation is due to their limited size range for their women’s apparel. Abercrombie excludes a specific type of sizes and genders. This ethical issue will be examined by the five…

    • 1253 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The Gal of My Dreams The majority of modern day people believe that love at first sight is a myth. I was once among them, devastated from my last relationship crashing and burning. I had no faith in love, nor any women that I knew. I lacked positivity, but was great at hiding my deepened sadness. I tried telling myself over and over again that there were many fish in the sea, and if it was meant to be it would be. If I had expressed my feelings to someone who had not experienced the heartbreak…

    • 888 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Will fixing abercrombie brand image help get their stock to increase? Candidate name: Marcus introduction Abercrombie and fitch is an american retailer that focuses on causal wear for young consumers. Its headquarters are in new albany, ohio. Abercrombie and fitch has 4 different products such as apparel, accessories, personal care, footwear. Mens and woman has different styles the men clothing range includes, tees, polo, shirts, hoodies, sweater, outwear, swim shorts, bodycare. Women has the…

    • 1431 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Being ethical is one important aspect of the business as it leads to a good brand reputation to the company. But in the case of our company, Abercrombie and Fitch, we have suffered unethical issues that result us in having a bad brand reputation. One major causes that lead our company to be unethical is because of us, trying to be exclusive. We have this vision of marketing only “cool, sexy and good-looking consumers” which ties to the range of sizes we offer. We don’t offer extra-large (XL) and…

    • 1108 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Summary – In 2008, Samantha Elauf applied for a position at a national retailer called Abercrombie & Fitch, which specializes in higher end casual trendy wear for young adults and children. Abercrombie & Fitch hires “models” which need to confirm to a “look” when hired. Specifically, the “look” was to reflect Abercrombie & Fitch’s style and forbids black clothing and head coverings such as baseball caps. When Ms. Elauf applied for the position she wore a hijab (head scarf). The hijab was not…

    • 807 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    To distinguish Abercrombie from the old brand image the plan is to set up a campaign where people can return clothes, irrespective what kind of brand. Abercrombie and Fitch will receive those cloth, improve them and then give them away to charity. For instance, to third country kids who need cloth. The idea behind this approach is, that the company gets as far away as possible from their previous image. The image, that only rich and beautiful people can wear A&F. H&M did a very similar campaign…

    • 1171 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    Facts of the Case In Mitchell v. Abercrombie & Fitch, Co. the petitioner proposed a case against Abercrombie & Fitch stating that the defendant has violated both the Fair Labor Standards Act and the Ohio Minimum Fair Wage Standards Act. The plaintiff, Melissa Mitchell, has decided to pursue a lawsuit on behalf of herself as well as other affected members. The specific violations that arise from these two acts stem from Abercrombie & Fitch’s negligence with regards to paying Managers-in-Training…

    • 1741 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    In an article from May of 2013 it was written that Abercrombie & Fitch refused to make clothes for larger women. Initially reading this article I was appalled at the lack of ethics Abercrombie & Fitch portrayed as a company. By not carrying XL or XXL sizes they ostracized anyone slightly overweight. In addition to only carrying the select small sizes, the company stated that they chose to be exclusive and they absolutely did not want overweight people shopping in their store. This causes the…

    • 1112 Words
    • 5 Pages
    Improved Essays
  • Page 1 2 3 4 5 6 7 8 9 13