have incorporated into their novels over time. Novels that contain adversity tend to include forms of grief, loss, bullying, family matters, and unbalanced relationships. Patrick Ness’ A Monster Calls and Wendy Harmer’s backstory in Don’t Peak in Highschool contain many similarities in terms of facing adversity. A Monster Calls involves a young boy, Conor, who is struggling to cope with his mother’s unfortunate illness, while encountering continuous bullying from his peers. Don’t Peak in…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…