Zappos Essay

Zappos’ has been around since 1998, and was founded by Nick Swinmurn in San Francisco when he was looking for a certain pair of shoes. Nick walked the mall the entire day with no luck. He was so upset that he starting an online store selling shoes called Shoesite.com. The name was changed to Zappos’ around 1999, after Nick felt like the name needed to be changed to attract customers. Zappos’ ten core values were created and provided on Valentine’s Day in 2016. The 10 core values are used to…

Zappos operates as a subsidiary of Amazon, and they are similar in their product offerings. Zappos continues to differentiate itself by customer service, no shipping, and allowing the customer to “try it on” mentality with a return policy of no questions asked. By doing this, Zappos created its own market with similar product offerings, and is the reason why 75% of Zappos business is from repeat customers (Petro, 2015). Zappos should capitalize on what is working and draw from its loyal…

intriguing corporate cultures I came across were Zappos and Southwest Airlines. Zappos struck me as unique because they have a “cultural fit interview” which carries significant weight in the hiring process of new employees. They also offer new employees 2,000 dollars to quit their job after one week of training. This is intended to seek out employees that have any doubt about whether or not the job is for them. Another different technique Zappos commonly uses are instilling their “ten core…

customer relationships are an integral part of obtaining a competitive advantage, the method of obtaining and securing these relationships is the true of success. Zappos is a reseller of products rather than actually producing their own. Therefore, a shift in the corporate focus could rapidly decay the relationships previously built. If Zappos does not continue to programs like offering new hires that do not assimilate to the environment a payout rather than a job, the potential to lose their…

How will the layoffs at Zappos effect it’s responsiveness to customers? Zappos is somewhat of a very unconventional business. Not unconventional in its products but in how it markets its employees or potential employees. Their human resources recruiting function is unlike other companies. Its main goal is to have happy employees so that it transfers over to the important part of their business, the customer. Although it seems everything they do is not textbook, their layoffs were very…

“What’s important is not that you have a Zappos culture,” says Fred Mossler (2016) of Zappos, “but you have a set of core values and that you define what your culture is.” (Wistia). I believe that many people would enjoy working in an atmosphere such as that demonstrated in the How They Work video. However, I know that there are an equal amount of individuals that would struggle to be a productive member of that organization. What is key for Zappos is that they have identified the need to hire…

ZAPPOS is an online retailer, whose focus started with shoes, deriving its name from the Spanish word zapatos, which means shoes. They are based out in Las Vegas, Nevada run by CEO Tony Hsieh who has revolutionized his company. Hsieh’s personal background and successes he has been extremely fortunate, although he has worked and earned his way to the top driven through happiness his entire life. At ZAPPOS Tony uses the upside-down pyramid view to structure his organization. This upside-down…

Introduction: Zappos is an online store launched by Nick Swinmurn in 1999 offering footwear at bargain prices. Zappos has a consistent history of leveraging the inherent strengths in information technology to its advantages and create customer value at the same time. Some of the core values at Zappos are Delivering WOW service, Embrace and drive change, Build open and honest relationships with communication, Retain customer through building customer loyalty etc (Hsieh, 2011). The main purpose of…

Zappos is an online retail store that strives to offer outstanding customer service, much of their success has been from establishing effective leaders. The leadership style at Zappos focuses on empowering employees, by using four management functions: planning, organizing, leading, and controlling. Zappos prides itself on having the right vision, “the right vision inspires employees to want to do the things beyond expectations.” (Bateman, T. S., Snell, S., & Konopaske, R., 2016) What are the…

Initially Zappos used a drop ship model for as many client deliveries as possible. In 2003, 25% of Zappos sales were imminent from drop ship [22]. Tony commented that “The drop ship business was easy money. We didn’t have to carry stock so we didn’t have any inventory risk or cash flow problems with that part of the business. But we had plenty of customer service issues. The inventory feeds that we were getting from our suppliers for our drop ship business were 95% precise at best, meaning that…