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    MKT 531 FINAL EXAM 1. a). With respect to the strategic planning process, why has social responsibility and marketing ethics become important today? b). Is it really necessary to consider these issues in strategic planning? A firm’s reputation is vital to its survival. Whether a firm’s reputation is a good one or not, depends upon their degree of commitment to social responsibility. Social responsibility generally means a firm has a responsibility to have a positive impact on society, and at…

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    Assignment 7 Introduction The lack of effective character qualities and business ethics training has resulted in a variety of corporate scandals. It is important for a leader to have a solid character foundation in order, to enhance their chance of long-term success (Beebe, 2012). Overall, an individual 's beliefs, self-reflections, actions, and corrective behaviors form their character (Beebe, 2012). Oftentimes, an individual 's lack of integrity and greed will lead to corrupt political…

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    Edwards, John J. Hampton, Wood and Sangster have shown the role of accounting and finance in controlling resources of a business, where business will account for what it owns and owes. That is goods purchased and expanses prepaid or accruals. In addition to this financial decisions will be made such as: the impact on current assets in deciding the creditor limit and current liabilities when deciding on payments of debts. Also Michael Jones portrays the effect of costing in planning for…

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    Animal Sprits, written by George A Akerlof and Robert J. Shiller analyses the standard economic principles and reveals the disasters that account for human emotions. In the first part of the book, George A. Akerlof and Robert J. Shiller says that there are five main animal sprits that have an impact on global economics. These five components of human psychology contradict the traditions of economic theory and explain the recent economic cycles. These include: confidence, fairness, corruption and…

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    Enron What Went Wrong

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    The author uses binding sources to display the accurate reason behind the collapse of Enron. Throughout the article the authors references many major scandals that has took place with in the same time period as Enron, for example Global crossing, WorldCom, Tyco, west, Major Banks, and Prosperous hedge funds. Enron has always been known for falsifying financial information on their balance sheet, Income statement, Statement of retains earning but this article displays the reasoning behind that.…

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    manager from doing one of the marketing strategies that I consider unethical, but that may be my fault that I did not make sure that the values of the company I work for is similar to mine. I have learned the lesson from Betty Vinson situation in WorldCom Inc. when she was influenced by her manager pressure and her responsibilities towards her family to agree with what he asked her to do and rationalized it using the marginal cost theory by saying to herself “just this once”. Therefore, I plan…

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    Romello Weakley ENG 112 DO3 McKinley December 9, 2014 Ethics in the Accounting Workplace In today's world of business, a company will not be able to function properly unless its employees are able to accurately and effectively complete his or her job duties. A company can have a product or service that people need for their everyday life; however, if a company is not able to depend on its employees to complete their job ethically, the company as a whole will fail at being successful. In business…

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    current event. The description of the business situation must not exceed two pages There are many unethical issues concerning white collar crimes “when white collar crimes are considered , crimes that are probably thought about are petty crimes, but white collars crime has a far reach. White collar crimes are not considered dangerous crimes, but in some cases has lead to murder. White collars crimes are Robbery, Burglary, Larceny, Theft, Arson, Forgery, embezzlement, Bribery, and can even be…

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    Enterprise Resource Planning

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    Merian Gerova Information Systems in Management MGT 305 Dr. Mamad Pourhosseini Is Enterprise Resource Planning (ERP) Valuable System for The Companies Word Count: 3,311 21 June 2012 I. Abstract This paper critically analyses Enterprise Resource Planning (ERP) and the various tools and platforms it offers to the enterprises. This report looks at ERP as strategic management tool that ensures competitive advantage ones adopted. This paper will explore scholarly articles underling…

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    Today’s high-intensity business environment makes it more imperative than ever to incorporate ethics into the business strategy. The complex environment of organizations is challenging the way in which organizations respond to social pressures. In light of this, society has developed rules to guide businesses in their effort to comply with society expectations of what is right or wrong. Studies suggest that organizations must balance their aspirations to make profits along with the high ethical…

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