Volkswagen Essay

The Volkswagen Passat commercial “The Force”, using “Star Wars” imagery and associations, effectively uses persuasive appeal as well as other techniques that are directed to the viewer’s emotions and subconscious to help increase sales. It brings out feelings of caring and goodness, and cultivates a subtle desire for something better in life. It makes the viewer want to be a part of the perfect lifestyle it is portraying. The ad’s main purpose is to convince the audience that the Volkswagen…

lively name, but it is certain that amongst certain mavericks it invited not a few winks and nods. 5. Volkswagen Thing — One of the oddest vehicles ever built was the Volkswagen Type 181. It was classified as a military vehicle, a four-door convertible that shared its mechanical underpinnings with the Volkswagen Beetle and Bus. When this vehicle was offered in the US, it was called the Volkswagen Thing. The moniker wasn’t entirely inappropriate as the Thing defied easy description and…

happiness as a consequence of the action and determining if the action increases net happiness (West 2016). Installing the defeat device in diesel engines affects a variety of stakeholders. These include the consumers who have purchased the car, Volkswagen, the creator of the device or software and also the general public as the environment is being polluted at a higher rate Stakeholder Effect on happiness Consumers -20…

In the automotive industry, competition is intense although the numbers of players are moderate. The industry is also large and matured. Should a firm decide to leave the industry, there are huge costs to be encountered hence the firms always opt to stay put even in the face of bankruptcies. Companies in the industry also competes in innovation and this enhances the levels of competition witnessed in the industry (Toyota Motor Corporation, 2014). In the same vein, customer loyalty is also high…

is said to be pure if it is in line with their sense of duty in Kantian Duty Ethics. This formulation gives rise to an algorithm whereby acts can be judged according to their morality, which will be used in a later section to evaluate Liang and Volkswagen 's scandal. The Kantian ethical system diers from the rule utilitarian ethical system in that the Kantian does not care about consequences. As long as the Kantian has acted as the previous paragraph says they should, they can be assured that…

while making a decision. It focuses on generating maximum profits or getting maximum benefits while minimizing the cost/harm to all its stakeholders. This implies that the theory is based on a simple rule: “Greatest Good for the Greatest Number.”. Volkswagen case is a classic example of violation of the said theory. There are certain rules and policies laid by the…

In late 2006, Volkswagen engineers were under pressure to complete the design and production of an EA 189 diesel engine that would adhere to the strict emissions standards enforced in the United States. The emission constraints imposed by the U.S. government contraindicated the self-imposed constraints to meet consumer demand of high power output and fuel efficiency. Volkswagen had already spent a substantial sum of money on research and development on designing this engine, and they had even…

There are ethical issues that arrive within companies and among engineers. In our classroom we discussed several ethical issues that could and have happened among companies and between engineers. Some reoccurring ethics issue that were discussed were engineers and companies being too cocky, lying about an issue that had happened or was currently happening, and sacrificing safety for money or time. In life there is a fine line between being confident and being cocky. Being confident with…

A logical fallacy is when an opinion on a discussion uses poor reasoning. [wildacademy.com] No matter the debate, there will be a logical fallacy. I’m not saying that the person stating the logical fallacy is trying to support an invalid point, but by knowing some logical fallacies, we can identify and avoid flawed arguments. On [Yourlogicalfallacy.com] many types of logical fallacies are listed. False authority, cherry picking, and appeal to emotion are just some that are used in today’s…

fosters organizational goals and mission while selecting the unethical choice may potentially damage the reputation of the business and dent its profitability. This paper examines business ethics and the issue of ethical crises by reviewing the Volkswagen situation from a legal, ethical, and spiritual…