Ticket to Heaven To the modern viewer, the word Gothic may suggest darkness, but to the medieval viewer, the innovation of Gothic architecture allowed villagers to escape their lives of toil and to enter a spiritual realm, a Heaven on Earth. Previous medieval architecture was characterized by thick walls which did not allow light to come into the building. In Gothic cathedrals, light was used as a building material. The walls of cathedrals were no longer made from stone, but from glass. Stained…
|Initials |Comments | | |Objectives | | | | |Discuss the type, scope, and timing of the audit with the owner/manager, board | | | | | |of directors or, if applicable, the audit committee. Also, discuss adequacy of| | | |…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…