Geographic Areas: The population is mostly rural, concentrated in the rice growing areas of the central, northeastern, and northern regions. However, as Thailand continues to industrialize, its urban population - 31.1% of total population, principally in the Bangkok area is continually growing. iv. Migration rates and patterns: 0 migrant(s)/1,000 populations (2006 EST.) v. Ethnic groups: Thai 75%, Chinese 14%, other 11% III. ECONOMIC STATISTICS AND ACTIVITY: 1 Thai Baht = 0.0273059164…
Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…