party with their single classmate and colleagues. Nobody would have thought the single day is going to turn into a huge "double 11" shopping festival. Mid to late 2009, Taobao mall (the leading e-commerce shopping website in China) team members, planned a carnival of the online shopping festival, and intentionally chose November 11 ("double 11") to expand Taobao mall brand by conduct promotion strategies. November 11 (Singles day) was chosen because of the perfect timing. It is just between the…
Vuitton and Varsace are planning to open more stores in India, Flipkart soon has to device a new strategy to maintain its market share. Pwc report: http://www.pwc.in/assets/pdfs/publications/2014/evolution-of-e-commerce-in-india.pdf NEWS: Distressed malls look to restructure or shutter operations LINK:…
is part of the Pheasant Lane Mall and has two floors. Both of these stores sell the same items, clothes, toys, fitness and sports goods, household items, and groceries. The Target in Nashua, being two floors as a unique escalator. There is a special lane for people’s carts. This feature makes it easier when shopping for multiple items on both floors because people can bring their cart up and down the escalator and stand right next to it. This eliminates shoving shopping carts into Target’s…
Dinner’s Done is a food startup service that is in need of a multimedia campaign to target smaller sized families that are health conscious about what they eat. “A multi- media campaign is a form of organized media forms used to reach a target audience.” The company has already chosen a target market, and is now in the stage of choosing between various media types. While taking into consideration effectiveness and cost efficiency, I would recommend that Dinner’s Done use the internet as their…
physical presence. As such, Bizlink should extend beyond exhibitions and actively host their own pop-up stores during festive occasions. This not only reaches out to more offline shoppers, but also introduces customers to Bizlink’s social media and shopping platforms. These pop-up stores…
The customer base in the Time Square location would benefit a great deal from the online channels of Forever 21. People in the city do not always have the time to shop in stores and deal with long lines of people. Shopping online grants the customer more time for their busy lives. Forever 21 has just created two mobile apps that would be very beneficial for the people in New York. The first app they created was F21POP which utilizes advanced image recognition technology. This app allows the…
Journalist: Why do you think people come here? Joey: When people think of the local music store, they think of the past. Our society has moved so much towards an online presence to where people click buttons and have stuff delivered to them. I think that the average customer has a yearning to participate in a local community, a store that is somewhat connected to the arts. So they like coming in here. Sometimes there’s people coming in that just want to see old records. And say “ Oh yeah i…
daily basis (Silbermann, B., Sharp, E., & Sciarra, P., 2010). 70 million are in the U.S., and the other 80 million comes from all over the world (Silbermann, B., Sharp, E., & Sciarra, P., 2010). Pinterest is known as one of the most common online shopping apps out in the world because its objectivity, currency, and its resources. The owners for Pinterest wanted to make sure there was a clear picture on what the objectivity for the app is. The motto for Pinterest is “It all starts with a great…
What Upscale Baby Boutique Can Offer You Shopping for babies and mommas to be can be a daunting challenge. From picky fashionistas, to beauty queens in the making, it’s important to make sure they are both always dressed to impress. Feeling beautiful is important at all stages of life, and Upscale Baby Boutique has a wide variety of hip baby gear, trendy kids clothing, mommy gifts, gift sets and much more to offer. No matter what you are looking for, this online boutique is your one stop shop.…
The legal definition of forum shopping given in the online version of the Merriam-Webster law dictionary is “the practice of choosing the court in which to bring an action from among those courts that could properly exercise jurisdiction based on a determination of which court is likely to provide the most favorable outcome” (2018). Although torn on my view of the practice of forum shopping, for this discussion I chose to view forum shopping as ethical based on the articles I read citing the…