Examine the Online Shopping Behavior Among Students Essay
Malaysians Internet users shopped online in May 2002, a reduce of 1 percent compared to 4 percent in 2001 (Chua, 2008; Hamid & Khatibi, 2006). Majority Malaysians (76%), specially younger people were using the internet for non-shopping activities such as seeking information, playing games, entertainment, or communicating with friends, etc. (Hamid & Khatibi, 2006).
Consumers’ attitude towards online shopping is known as the main factor that affects online shopping behavior (Michael, 1998). Attitude