Negative Effects of Energy Drinks Essay

We chose to conduct this experiment because both Amber and I are interested in athletics and the science side of it. There have been several researchers studying the effects of caffeine, and they believe it can enhance athletic performance and agility in sports. Because of this we believe if caffeine levels are increased, then time taken to run a lap will decrease when time is a function of caffeine level. To test this we will have a group of ten subject male and female who around the same…

Aim To investigate the effect of caffeine on the reaction time of humans. Key Words Caffeine, Reaction Time, Human body, cAMP, PDE, Summary This experiment involved measuring and recording the reaction time of test subjects before and after giving them a dose of caffeine in order to see the effect that caffeine has on the reaction times. Introduction Caffeine is a chemical compound with the formula C8H10N4O2. It is found in over 60 plants including the coffee, tea, cacao and kola plants.…

Shock Alive© is targeted to athletes who need a boost right before a big game, or event, or even just a practise. The colours on the can are blue, and yellow, because those colours make it like electricity, that can boost, or give them a shock of energy. The Magazine Advertisement show three lines that divide three images, in the first image, it shows a soccer player’s leg kicking a soccer ball in a bicycle kick form in a soccer stadium,…

For my behavioral modification assignment, I decided to drink less soda. Before we were assigned this project, I had already begun changing my lifestyle to healthier eating habits by basically making healthy choices. My main goal for this assignment was to not completely stop drinking soda all together but to at least lessen the intake of how much soda I drink. My main motivation was for my skin. I was positive that the cutting out of sodas would have by far the biggest impact on clearing my…

is commonly used today. Today, we have different flavors of tobacco. We even have bars (e.g. Hookah bars) to go and hang with friends while smoking and enjoying drinks with one another. OTC drugs are now starting to be abused in the world (e.g. cough syrup). Youth are following their role models such as Lil Wayne. The youth knows he drinks on cough syrup now called lean. So they think if he does it then it is cool if they do it. Then we start to abuse the over the counter drugs because if we…

Energy drinks are supposed to give you and edge and more energy. Experts say that proof is minimal. The excerpt “Energy Drinks Promise Edge, But Experts Say Proof is Scant” discussed this and I truly believe them due to the ingredients, benefits, and overall healthiness of the product. Some of the ingredients inside a 16oz can of monster and 8oz can of red bull are caffeine, Glucose, and Taurine. “ Caffeine is called the world’s most widely used drug. A stimulant, it increases alertness,…

The energy drink industry is a rapidly growing industry that grew 60% from 2008 to 2012 in a market worth more than 12.5 billion dollars (Heckman). Due to the popularity of energy drinks, it is predicted to grow even more in the future. The strengths of the industry are the premium prices and high supplier power. The premium prices are a strong plus to the industry because it creates a high profit margin. Consumers are willing to pay more for an energy drink than they would for alternatives such…

the bitter taste acquired from consuming coffee, but preferred a sugary delight instead to jump start the day (Hall, 2015). Consumer research allowed leadership to note that Mountain Dew fans needed an alternative to traditional coffee and energy drinks (Associated Press, 2013). Through research and informational…

Porters Five Forces Threat of New Entrants-Low The Threat of New Entrants in the Soft Drink Industry is low. This comes from how well capitalized and how much is held in reserve by the top companies. This allows the companies to buy up the startup businesses and bring the small businesses into the fold of the larger players. If a company cannot be purchased, they are brought into corporate contracts that the big companies will make money off of, Dr. Pepper/Snapple is an example of this. Pepsi…

One of the fiercest battles between brands through the years is the battle between Coke and Pepsi. How effectively these brands market their products determine their market share. We learned in our lesson that a brands marketing strategy is comprised several components called a marketing mix. The marketing mix is composed of four areas; product, price, placement and promotion. Through many years of success and failure these brands are ripe with illustrations of marketing successes and…