Negative Effects of Energy Drinks Essay

" Despite all of their catchy slogans, there is one commonality that lies within each which deserves more attention and that is the amount of caffeine individuals intake after consuming one these caffeinated drinks. Although many people consume caffeine to get through their day, the negative impact their daily consumption can have on their overall health, fails to be a cause for concern. Considered the "most commonly used psychoactive drug in the world," caffeine is described as a…

Caffeine, the Silent Killer Abstract Keywords: caffeine, college students, sleep deprived, anxiety, sleep, adolescents Caffeine, the Silent Killer Introduction College students’ increasing reliance on caffeine has positive and negative results related to mental and physical performance. Literature Review Preedy (2012) This study is about the constant consumption of caffeine, a type of drug, which can interfere with the behavioral and electrophysiological function of the…

1. The energy drink industry, largely dominated by Red Bull, is relatively new. One of the industry’s strengths is that it targets a select group of people so companies can focus their advertisements towards these people. Coca-Cola, for example, is a drink that is consumed by a wide variety of people, so their advertisements are very broad and focused on the product. Whereas, energy drink advertisements can focus on people and events centered around an active lifestyle. Another strength of…

5 Hour Energy versus RedBull With a fast-paced world, many people are struggling to keep up. Some people have trouble getting through the last bit of their day. Remedies to these problems would normally be solved by more sleep, healthier foods, and better exercise. Although all of those activities are important, they are not attainable at any given moment of the day. Energy drinks and shots are becoming more prevalent in pop culture as people are realizing their quick fix. Energy drinks are…

external marketing factor refers to the condition of the economy and how much a consumer has available to spend on a product. Consumers spend less on "wants" when the economy is in bad shape because they don 't need these wants. I would consider my energy drink a "want" instead of a "need" because the consumers…

Energy drinks, they are good right. Wrong, they are bad for you; it could be considered just as dangerous to your health as tobacco, drugs, or alcohol. Sure it hasn’t killed as many people but someday it will get there. Especially if there are no laws made about it. It is truly harming kids because their bodies are not developed enough yet and it’s really affecting their health. Monsters, there was a boy who had drank three of them quickly. Who know why but he did, well that boy is now dead.…

can barely function. These people believe that drinking energy drinks solves their problems. An energy drink is any of various types of beverage that are considered a source of energy, especially a soft drink containing a high percentage of sugar and/or caffeine or other stimulant. Even though energy drinks gives one a burst of energy, one does not realize the effects of consuming too much energy drinks. The consumption of too much energy drinks leads to many problems in the future for these…

INTRODUCTION In 1997, energy beverages were first introduced in the United States beginning with Red Bull which brought on competitors (Higgins et al. 2010). The intended use of energy beverages was to provide a person with more energy throughout the day while providing many necessary vitamins (Higgins et al. 2010). Energy drinks have grown increasingly popular where there are now more than a hundred different brands of energy beverages being sold and consumed worldwide (Higgins et al. 2010).…

this advertisement could resonate with eighteen million tennis players and teach them to not give up when they lose and to drink Gatorade because Gatorade will lead to success. Moreover, by using Serena Williams, the most successful women’s Tennis player of all time, many aspiring Tennis players who idolise her will be inspired by her setbacks and achievements, and want to drink Gatorade so they can be just like their role model. This is how Gatorade uses ethos to increase the viewership of the…

goods or services by an identified sponsor”. It is an impersonal presentation where a standard or common message regarding the merits, price and availability of product or service is given by the producer or marketer. The advertisement builds pull effect as advertising tries to pull the product by directly appealing to customer to buy it. 4. Will Red Bull eventually need to embrace more traditional media marketing techniques in order to keep growing? Why or why not? Traditional marketing…