perspectives and add new elements to make a film look better. Through the uses of the new techniques our group was able to produce a quality film. The first day our group met in class we assigned each other our roles. As the director my role was to tell a story through my vision of the camera. I chose the role of being a director because I have knowledge of many different shot types learned in our class discussions. The cinematographers were given their role because of the experience with a…
Ping! You wonder what that was. You pull out your phone to see that your math teacher updated your math test! Finally, after waiting so long you can't resist the urge to see your grade. " HONK!!!" You abruptly look up, seeing what caused this commotion, until you realize you walked straight to the middle of the road instead of taking the sidewalk. Your math test update which was once so seemingly important, is now forgotten. Many situations like this arised a debate on the pressing situation of…
STP of Spicejet Segmentation, targeting, and positioning together comprise a three stage process. (1) Determine which kinds of customers exist. Grouping consumers by some criteria, such that those within a group will respond similarly to a marketing action and those in a different group will respond differently. (2) “Target market is a chosen segment of market which a company has decided to serve”. Select which ones we are best off trying to serve. Selecting target markets the strategist should…
2.5 Business Techniques Review The marketing strategy of OSIM and its effectiveness have been analyzed using following business models. 2.5.1 SWOT Analysis S.W.O.T analysis is one of the Situational Analysis methods used to evaluate the company’s Strengths, Weakness, Opportunities and Threats. It is also used to identify the external & internal marketing environment of the company. (Kotler,P & Keller, K.L, 2012) Strengths refer to the company’s competitive advantages, resources and capabilities…
Kotler and Armstrong (2014) stated that marketing mix is a “set of tactical marketing tools: Product, Price, Place, Promotion that the firm blends to produce the response it wants in the target market” (p. 76). The first element of 4Ps is Product. Yudelson (1999) defined product as all the benefits (present or anticipated) that the buyer acquired from the exchange. Product is the goods or services that are created by company and offered in the business sector to fulfill shoppers’ needs. There…
1. In one to two paragraphs, summarize the secondary source for which you completed the Secondary Source Analysis Worksheet in learning block 2-4. Focus on the secondary source’s thesis, arguments, use of primary sources, potential biases, reliability, and usefulness to a beginning researcher. In the article, the Search for Middle Ground written by J. Samuel Walker, the author J. Samuel Walker addresses a chronically and fueled debate between many well-known scholars about Truman’s decision to…
In my life being a leader was something that I was required of from my mother and other role models, most other leaders. They always said that I had something special about me from my crissum and the way I carry myself. Through my life, I was told that the more people/friends you have the more distraction from the real propose and goals. Which I found out it is very…
Part 1: understand the concept and process of marketing At the beginning of the part the elements of the marketing process are discussed. There are different elements for the marketing process. All those elements are equally important. Cost and benefits of marketing are also important to know. 1.1 Explain the various elements of marketing process Generally the marketing process consists of four steps. These are (1) Targeting: targeting means focusing on the type of customers we are going to…
impacts the entire of the story. It’s worth to have a talk about Ms.G in this movie. Ms.G plays a strong and perseverance role in her job. She has a belief on teaching, this faith supports her during the time she faced many difficulties in her career. She was determined in her teaching even though other teachers thought it was impossible to change those students to reach a high level. Ms.G endured many hardships at first but she showed her courage with her smile to fight with those…
Marketing Team Assignment Product: Mobile Application Services: Grocery Shopping & Delivery #TeamSS Members: Muhammad Rizwan Bin Othman (CT0224795) Norjahan A Mohamad Hussain Abdul Aziz (CT0225749) Pilaura Aspera Maceren (CT0227387) Kiong Qiu Yun (CT0222807) Samuel Chong Jia Wei (CT0223394) Content Page Executive Summary 3 Introduction 4 Internal (Micro) Analysis: Customer, Competitor and Company 5 External (Macro) Analysis: PESTEL 8 SWOT: Strengths, Weaknesses, Opportunities, and Threats 10…