McDonald's My Favorite Restaurant Essay

from commanders concerning placements, quality for Training and Combat Development Directorates at Fort Rucker. They wanted CGSC graduates. I found it interesting that they chose a passed-over Major to solve that problem. And DA told me this was my only promotion opportunity, but by now, I realized that what they said was not what they meant. But the options were scarce, and I was within three years of retirement. Enterprise, Alabama was a low-cost area, and I might be able to get a flight…

from commanders concerning placements, quality for Training and Combat Development Directorates at Fort Rucker. They wanted CGSC graduates. I found it interesting that they chose a passed-over Major to solve that problem. And DA told me this was my only promotion opportunity, but by now, I realized that what they said was not what they meant. But the options were scarce, and I was within three years of retirement. Enterprise, Alabama was a low-cost area, and I might be able to get a flight…

"Well, use your head, son," he said, smiling. Which really meant, "That's all I'm going to tell you," or "I don't know the answer, so don't embarrass me." A Partnership Is Formed The next morning, I told my best friend, Mike, what my dad had said. As best I could tell, Mike and I were the only poor kids in this school. Mike was like me in that he was in this school by a twist of fate. Someone had drawn a jog in the line for the school district, and we wound up in school with the rich kids. We…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…

Benefits of direct marketing: Buyers • Home shopping- fun, convenient and hassle free, time saving, larger variety. • Comparative shopping possible- browsing through online catalogues. • Somebody else other than buyer can order goods. • Business customers- learn about new products & services- time saved in meeting sales people. Sellers • Buy mailing lists- any group : left handed, overweight, millionaires • Personalize and customize the messages- build continuous relationship with…