Exclusivity The exclusivity strategy is one whereby the company restricts its product to a limited number of customers. This is done to build customer relationships and increase customers’ loyalty towards the brand. Example- Apple Apple is a technology designer and manufacturer. They also produce various computer software and online services. Apple is known for devices such as the iPhone, iPad, mac, iTunes and iPods. They are currently the number one selling smartphone provider in the world.…
Recommendations (1000 words) Moving forward Apple needs to focus on its relationships its customers (existing and new), if Apple is to remain competitive and address future expectations relating to growth (Rothearmal, 2017). The development of Apple’s corporate strategy moving forward needs to focus on the actions it takes to maintain and increase competitive advantage (Rothearmal, 2017), and must answer the following questions; - What range of products and services should the company focus on…
Centurion Safety Limited is a privately held public safety firm headquartered in the United Kingdom. The firm was founded in 1879 and has emerged as a global leader in above-the-neck personal protective equipment over the course of roughly 12 decades (Centurion Limited General Information Brochure, 2014). Centurion exercises its independence to direct research activities towards technological solutions that intend to protect the creativity of intelligent design within the PPE industry.…
IOS versus Android Android and iOS are operating systems primarily used in mobile technology, such as in tablet, smartphones, iPad and more. Both operating systems are made by enormous companies Apple and Google. Apple produces the iOS operating system for iPhone, iPod, iPad and Apple TV, likewise Google makes the Android operating system for all kinds of smartphones and tablets that are compatible with the Android operating system. The two of them are quite popular and progressive. They…
These situations are linked to careers and aim to find the best possible fit for the test taker. Each situation is linked to a personality type from John Holland’s RIASEC model. The types are as follows: Realistic, Investigative, Artistic, Social, Enterprising and Conventional. Each of the six personality types is used in a situation ten times, which gives the test taker an opportunity to choose which situation they would…
1. Apple and Samsung, especially, using very various strategies of business and models within the marketplace. Apple launches few but products of highly expected expensive at the same time Samsung overwhelm the market with a huge collection of products. For understand strategy of Apple and the effects on the market place of mobile, it is paramount the whole strategies of business for every particular company are explained and implicit. Apple was very careful about the release of their products…
LSM The impact of intellectual property rights on preserving the competitive advantage. A case study of Apple Inc’s iPhones . Word Count: 14,014 Abstract The world today has rapidly developed into a services industry where knowledge is power. Knowledge provides means of acquiring newer technologies which then businesses can then use to create new products. In this context, IPRs become a valuable asset that firms can use strategically to lessen or prevent competition. IPRs are…
Team Building and Employee Productivity Studies on employee productivity in many workplaces point to the fact that employee productivity is rarely at its maximum. Employee productivity in companies is a crucial indicator as to how the entire company will perform in a given industry. With high competition in many industries, the performance of a company is vital to its survival in that industry. In order to increase employee productivity, employers from all over the world have employed various…
will also focus on the outcomes of the strategies implemented and identifying whether the strategies implemented will lead to the desired type of competitive advantage. This essay will include some of Porter’s 5 forces analysis model, generic strategies and the value chain model. Introduction Strategic planning and management is an important and fundamental component of any businesses. Plan formulation is initiated with broad and deep deliberation of an organization’s internal and external…
advantages for itself, the stiff competition within the industry and other external factors present formidable challenges to the firm. The problem about the leadership also happened to Apple Inc. because of the death of Steve Jobs. How can the new leader Tim Cook to take over Steve Jobs’ work to run Apple Inc. and find the new ways to main profits and create the value for the consumers and shareholders. The maturing personal computer market is becoming saturated, it is also important for Apple…