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    Gone are the days when people used to refer the local newspaper for finding a new dentist. In 2017, this job is done by the search engines like Google. With a PPC campaign, you can advertise your services to the potential patients at the right time. Although many platforms like Bing, Facebook, YouTube, etc. give the facility of hosting a PPC campaign, Google AdWords is the most popular one. The first step is to define the budget for a dental PPC campaign and place a bid. If your PPC…

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    based on the sites that linked to them. Google was launched in September of 1998 and despite its superior algorithm, they found it hard to generate the advertising revenue needed to succeed. That is when they started to look closely at one of their rivals GoTo.com. Bill Gross of GoTo.com failed to patent his concept, so Google had no trouble incorporating and improving on the advertising model, with the establishment of their advertising company Adwords. Google soon became the preferred…

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    From the moment I walked into Google headquarters in New York City last June, I felt like I belonged to something so amazing. All of the employees welcomed me with open arms as I entered a room that felt like the home of technology. Each person in that building had something very unique about themselves however they all shared a common passion which is engineering and technology. Hearing about each of the jobs they offered at Google made me want to learn more about the field of computer…

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    The fourth amendment in the constitution guaranteed our privacy is secured by the law. Well what if that was all a lie, a simple cover up for what could possibly be going on behind close doors. Nineteen-Eighty Four is a book about living in a country ruled by a totalitarian government. The book also shows the outcome and effect on their people. Citizens should open their eyes to what is going on with our government before it’s too late. We’ll lose our privacy if we allow the government to become…

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    main priority is catering to its users by identifying who users are and creating humorous content that engages users and facilitates conversations. When asked about data tracking and the metrics employed by Monkey Pickles, Laura Green, stated that Google analytics and Facebook insight are core tools used to gather information on content reach and user…

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    Call Tracking

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    videos or images rather than in actual advertisements. Added to these display issues is that fact that Google has tried to protect its customers? privacy ever since it changed the way it obtained data back in October 2011. Mining your Google Analytics might be a waste of time when it comes to people calling your phone number. Call tracking on web advertisements takes the mystery out of analyzing Google and other metrics. Each phone number is unique to its source. Put one phone number on a…

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    Yahoo Case Study

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    Yahoo is the second global trademark in the field of the Internet, which compete with many companies such as: Google and Microsoft. Yahoo earns its profits by providing marketing and advertising services over the Internet. But like other companies, they may face problems and difficulties in their work, such as economic and environmental changes, as well as competitors. Here are some of the problems Yahoo has faced in this case study. Issues that management needs to address: Yahoo faced an…

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    Logos Vs Logos

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    simple and easy, otherwise the business won't do very well. Just look at all the big U.S. companies: Facebook,Walmart, Microsoft, Google, YouTube - they all have simple logos. But why is it better not to have a complicated logo? Well, just think about it. You wouldn't want to see some weird image with an amazing fantasy of color and adventure every time you want to Google something, would you? Actually, most people would like that. But it would be so distracting that every time you go to…

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    Debate Speech Example

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    MODERATOR, smiles: Good evening everyone and welcome to tonight’s debate streaming live from Shoreline Amphitheater outside Google headquarters. From all of us here in Mountain View, thanks for joining us. [to the camera] Tonight is the fourth and final presidential debate and voters’ last chance to see the candidates side-by-side before casting their ballots next Tuesday. Much could be determined in the next 90 minutes; so let’s get to it. [turns] To start things off, I’m going to ask that our…

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    fields that Google is involved it, it quickly becomes evident how they are all related. Take Google Ventures as an example. This is a subsection of Alphabet that invests in and acquires other technologies that have to do with user information. One example of this a company called Waze that was acquired in 2013. Waze is a GPS navigation software that notifies the user with traffic updates to create the fastest route possible. Since Google has invested millions into Google Maps and Google earth,…

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