Exclusivity The exclusivity strategy is one whereby the company restricts its product to a limited number of customers. This is done to build customer relationships and increase customers’ loyalty towards the brand. Example- Apple Apple is a technology designer and manufacturer. They also produce various computer software and online services. Apple is known for devices such as the iPhone, iPad, mac, iTunes and iPods. They are currently the number one selling smartphone provider in the world.…
Recommendations (1000 words) Moving forward Apple needs to focus on its relationships its customers (existing and new), if Apple is to remain competitive and address future expectations relating to growth (Rothearmal, 2017). The development of Apple’s corporate strategy moving forward needs to focus on the actions it takes to maintain and increase competitive advantage (Rothearmal, 2017), and must answer the following questions; - What range of products and services should the company focus on…
Centurion Safety Limited is a privately held public safety firm headquartered in the United Kingdom. The firm was founded in 1879 and has emerged as a global leader in above-the-neck personal protective equipment over the course of roughly 12 decades (Centurion Limited General Information Brochure, 2014). Centurion exercises its independence to direct research activities towards technological solutions that intend to protect the creativity of intelligent design within the PPE industry.…
IOS versus Android Android and iOS are operating systems primarily used in mobile technology, such as in tablet, smartphones, iPad and more. Both operating systems are made by enormous companies Apple and Google. Apple produces the iOS operating system for iPhone, iPod, iPad and Apple TV, likewise Google makes the Android operating system for all kinds of smartphones and tablets that are compatible with the Android operating system. The two of them are quite popular and progressive. They…
Theory Used to Guide the Construction of the Instrument The theory behind the construction of this instrument is based on John Holland’s theory of the six personality types and their impact on a person’s career choice. The Preferential Situation Personality Test presents 30 questions, each with two situations, for the test taker to select which situation that they best relate to, similarly to Hollands career test based on his theory. Hollands theory regarding the six personality types are namely…
and implicit. Apple was very careful about the release of their products like mobile and tablet by originally admitting for cycles of high development cycles that develop expectation and demonstrated new innovations with every new release under Steve Jobs, Dr. Panos Mourdoukoutas, a Professor and Chair of the Department of…
Team Building and Employee Productivity Studies on employee productivity in many workplaces point to the fact that employee productivity is rarely at its maximum. Employee productivity in companies is a crucial indicator as to how the entire company will perform in a given industry. With high competition in many industries, the performance of a company is vital to its survival in that industry. In order to increase employee productivity, employers from all over the world have employed various…
Jobs tried to oust him but he failed resulting in his departure from the company. He formed a new company NextInc. the same year. After Jobs’ departure the strategy of Macintosh was changed steadily. The focus was shifted to price now while Jobs had the argument that company should targets its product for the consumer market. The prices were hiked now. This policy backfired…
Abstract This essay will seek to analyze the different types of strategies that Apple Inc has undertaken in its pursuit towards competitive advantage. It will also focus on the outcomes of the strategies implemented and identifying whether the strategies implemented will lead to the desired type of competitive advantage. This essay will include some of Porter’s 5 forces analysis model, generic strategies and the value chain model. Introduction Strategic planning and management is an important…
advantages for itself, the stiff competition within the industry and other external factors present formidable challenges to the firm. The problem about the leadership also happened to Apple Inc. because of the death of Steve Jobs. How can the new leader Tim Cook to take over Steve Jobs’ work to run Apple Inc. and find the new ways to main profits and create the value for the consumers and shareholders. The maturing personal computer market is becoming saturated, it is also important for Apple…