Introduction: ELIE SAAB (ES) is an international fashion house brand named after its owner and Chairman Elie Saab. Saab belonged to a Lebanese family and always wanted to make it big in the fashion industry. Therefore from a very young age he began sewing. He designed dresses for his family members and at an early age of just 18 he opened his first atelier with 10 employees under him. “His first collection was displayed in Casino Du Liban in Beirut “(Nadia and Hussam, 2012). The brand ES was…
Introduction The aim of this essay is to critically discuss the issues surrounding the change processes implemented by Marks & Spencer following its downturn in performance in the late 1990s (Collier, 2004). Marks & Spencer is a leading retailer in the world. It is based in the UK, and deals primarily with clothing and luxury food products (Hoovers, 2013). To undertake this analysis, this essay resorts to the use of key strategic change management theories and concepts. It uses the forcefield…
difficult to acquire the foreign Market and to access the properties and establish retail outlets. In year 2009, Zara entered into a joint venture with TATA group where Zara owns 51% of the venture while TATA holds the rest. TATA group is a leading and a fast growing company with many business lines in several industries. Advantages and Disadvantages in venturing with TATA Advantages - Tata is an internationally and locally recognized company. Therefore venturing with TATA gives Zara an…
The vibrant, high-energy music blasts from the speakers on all four sides of a dimly lit room as an inspirational instructor voices words of encouragement. Indoor-cycling, otherwise known as spinning, has become the most recent fitness craze across the world. This workout consists of riders sweating it out together from all different levels of fitness experience. Yet, the spinning community not only promotes the health of an individual but expresses the importance of having an enriching…
1. Define the business mission Kit and Ace, created by the founders of Lulu Lemon, is a high-end clothing line redefining the world of street wear. This clothing lined is geared towards both men and woman who aspire for comfortable, stretchy clothing that is also work environment appropriate. Clothing designs are relatively simple with a heavy emphasis on achromatic fabrics. However, it’s not necessarily the style aspect that is luring in costumers, rather it’s their material. Kit and Ace is…
In parts all over the globe the world of fashion has been constantly evolving over time. With Influences from high class citizens has empowered the middle and lower class to have a standard when it comes to style. According to the timeline of modern fashion in 1858 an English designer by the name of Charles Frederick Worth was a notable for his unique designs and his creativity. Shortly after he had opened his own firm 1858 and it was called the House of Worth. It gained popularity quickly in…
INTRODUCTION Within this essay, I will be discussing about happiness. The reason why this is important is because I feel that I am now on the road which I believe it will lead me to happiness. I’m currently at the end of my first year, studying fashion design which was once my dream and I thought of it as an absolute gateway to happiness. Yet, I have another dream right now; much higher and bigger than previous ones. So I start to wonder if there will be an end in finding happiness. Before that…
Assignment nr. 1 “IKEA costumer relations go beyond costumer service. It is about building long lasting relationships with costumers” . This is the motto of IKEA about the relationship with their customers. At first view, IKEA wants to maintain and build a long lasting relation with the costumer because for sure the persons are buying from IKEA for sure will come again for new products. This is why IKEA is a special shop with a lot of stores opened around the world. IKEA is treating their…
Classis, and Bold. Casual Those with a casual style are the easy going type. That prefer to wear comfortable and easy to maintain clothing. They tend to keep away from finicky fashions and not to be particular about minor details. They favor more of a laid back wardrobe. Usually they wear their hair in a tousled fashion. Not paying much attention to detail or trying to have the perfect look for hair, to give off more of the relaxed natural at ease look. Wearing casual clothing means t-shirt,…
In western society, fashion defines both the collective temporary liking for ways and attitudes of dressing and a complete appearance industry. The prosperously developed industrialization and emergence of haute couture in the latter half of the 19th century indicated the birth of modern fashion. The 20th century was also an important stage for the historical development of fashion industry, for it witnessed the female emancipation, ups and downs of the haute couture, sensation brought by the…