challenging for firms to differentiate their brands from competitors (Keller & Richey, 2006). Fashion brands in particular need to pay special attention to this matter because often there is little difference among many brands’ apparel products on the market. In addition, fashion brands are highly symbolic and self-expressive, reflecting a consumer’s lifestyle and values (Hameide, 2011; Kim, 2000). Fashion brand managers consistently rely on a variety of marketing tactics, including emotional…
The Fantastic Ways Fashion Can Boost Your Mood Fashion lovers are passionate about clothing and often claim it’s more than just an outfit to wear. Clothes are a lifestyle – a way to show the world who you are all about. They can tell a story about who you are and even what you do. But can they also boost your mood? Colours affect your mood One of the clearest examples of clothing influencing your mood is through the colours you wear. Different coloured clothing has been shown to affect your…
Cowboy boots: From workhorse to fashion statement The legends and lore around cowboy boots provoke the history of thrill, romance and mystery. Cowboy boots are unique because of their own taste, style and functionality. These are designed to protect your feet while doing a task in the pasture or riding in the saddle. To riders, cowboy western boots are far too ahead than anything else when it comes to footwear because of their pointed toe that facilitates the rider to slip their foot into the…
hats and bandeaus. The latter could be divided into categories: plain and adorned. “The plain bandeau was often worn for playing sports or with casual outfits” . Bandeaus “made of glittering fabrics” , adorned with feather, or a jewel, were worn to a more elegant ensembles. Cloche hats were much less extravagant piece of hair accessory. “They were close fitting, helmet-shaped hats that hugged the skull. They had deep rounded crowns with no brim or just a small curve at the edge” . Cloche hats…
obtaining a share of the power. One of the means of expressing power is clothing in an according way: serious, square, straight clothing. Dressed to impress.” Late in the nineteenth century, as women’s freedom became more prominent/stronger, more male’s fashion ideals were implemented into women’s clothing to express the female’s growing…
a form of Spanish colonial dress enforced sometime between the 16th and 17th centuries on indigenous populations in the Andes by hacienda.Traditional polleras come from peasant dress from southern Spanish regions, The Pollera is a traditional fashion that is one in my mother's family's culture. They are from Panama, even though I have never been to Panama or wore a pollera this is something part of my family tradition practices. My mother has dressed up in the full dress with the…
Jacamo is an online fashion platform that aims to provide quality products for men. The British fashion retailer is part of the N Brown Group, which is a British home shopping business owning a number of similar platforms. The retailer is hoping to make looking good easy and take away the hassle of shopping high end fashion. The aim is to encourage men’s appetite for fashion and the retailer has so far succeeded, as it has become one of Britain’s favourite online shopping platforms. The…
As the commissioner states, “the price one pays and the styles one selects are inherently personal choices governed by taste, fashion, and other unmeasurable values.” A subjective test provides no guidelines in determining what kind of clothing are deductible. Two people who brought the same clothing can have different tax results based on their lifestyle and “socio-economic level…
Wednesday Addams The popular show Addams Family is a good source of inspiration for Halloween, carnival or any other themed party. The Wednesday Addams costume is a perfect choice for teens who want to show their dark side and. First, you need to opt for a black dress or a long t-shirt with long sleeves. Choose a pair of black shoes and black and white stockings. Other than her iconic black dress, don't forget about her signature pigtails. If you have long hair, you should begin by doing a…
Most footwear such as sandals were made of leather, footwear was only worn on special occasions. (Ancient Egyptian Fabrics and Clothing - Crystalinks) Men mostly wore simple garments such as loincloths with shirts and later changes in fashion occurred and they began to wear tunics or blouses with sleeves. Women’s clothing was relatively more conservative, it consisted of sheath dresses which were known as a Kalasiris. These dresses were long, down to the ankle and held up by straps around…