Fashion Brands Essay

more brands on the market than ever before, it is increasingly necessary and at the same time challenging for firms to differentiate their brands from competitors (Keller & Richey, 2006). Fashion brands in particular need to pay special attention to this matter because often there is little difference among many brands’ apparel products on the market. In addition, fashion brands are highly symbolic and self-expressive, reflecting a consumer’s lifestyle and values (Hameide, 2011; Kim, 2000). Fashion brand managers consistently rely on a variety of marketing tactics, including emotional appeal and use of imagery to achieve their goal of ultimately forming a relationship between the consumer and the brand (Ismail & Spinelli, 2012; Kim, 2000).…

Fashion brands found its own ways to grab the client’s attention. Thanks to posters magazines and influential people, fashion designers were able to attract many clients to their label, each targeting a specific kind of people. With the invention of colored posters, magazines, and even celebrities have all deeply helped in the rise of such brands. In fact, the use of celebrities and recognizable names to promote and advertise fashion has been a prominent part of retailing. This practice has been…

Glamorous. Chic. Exquisite. These are the adjectives best associated with the repertoire of the most luxurious fashion brands. Held in the highest esteem of the fashion world, luxury fashion brands such as Michael Kors, Ralph Lauren, and Versace ,garner notable success in numerous ways. Their renown is instantly recognizable, but their process to fame is not. Many don’t understand what makes luxury brands stand out, or what makes them so popular with the public. Due to marketing and brand…

(Esch, 2010: 22), which are designed by companies to identify their products (Kotler et al. 2009: 425). Aaker (1991:15), Brand Equity is ― “a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm and/or to that firm 's customers" (p.15). He defined five categories of brand assets that capture a mix of customer 's and the seller 's viewpoints: (1)brand loyalty, (2) brand awareness, (3)…

Luxury Fashion brands are an emerging concept in Pakistani market today. Sherman (2009) pointed out the fact that major markets for luxury brands are now no longer limited to developed countries in the West, but have expanded to new markets in the East as well. Ownership of luxury brands can reflects the owner's social status as luxury brands are universally recognized as a statement of good taste in a global economy (Nueno & Quelch, 1998). There are various definitions of luxury brands. For…

Dante Trussardi in 1911. It started out as a small family run glove manufacturer in Bergamo and today it has grown into a global lifestyle brand. Its high-quality leather and constant refinement of its products made it one of the most prominent companies on the international market. Since the very beginning, Trussardi has been world-known for its outstanding design, discreet sophistication and continuous fashion innovation. Trussardi has also tried to expand its brand, while retaining its aura…

The sharing of ideas leads to homogenization in fashion brands At present, globalization has caused different parts of the world to become connected as one place. Along with the advancement in technology, transportation systems bring both people and goods from one place to another place. As Water said, globalization has become not only a major historical process that has a great impact on culture but the central substance of contemporary culture (2002). By sharing ideas, people can enjoy the…

skills of sewing by making tablecloths and curtains. With struggle and creative sense, this young and self-trained designer opened his first fashion store in Beirut in the year 1982. Elie Saab displayed his first set of designs at the Casino du Liban, which was a sensational hit among the French fashion industry and spread the designer name in France, Switzerland,…

What is fashion? Fashion is continuously changing throughout the years and it's not specifically based on the clothes people wear. Yoganarasimhan (2012) stated, "Fashion, as a phenomenon, is not confined to clothing or accessories. It also plays a prominent role in the success of other consciously consumed products such as electronic gadgets, furniture, and cars" (Yoganarasimhan, 2012, p. 75). This means society is buying products beyond their function and looking for a certain style that goes…

Fashion. It’s been around as long as humans have been on this planet and has no plans of leaving anytime soon. Always changing, moving, going, the fashion industry is one that just does not stop, and in the age of social media where photos can be posted in seconds, information at our fingertips, it shows no signs of slowing down anytime soon. And because of this fashion is constantly changing, and not just the styles, but also the behind the scenes as well. As the next generation grows and…