Digital Marketing Essay

Digital marketing is marketing that makes use of electronic devices (computers) such as computers, smartphones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. The term 'digital marketing' was first used in…

I composed a marketing plan for The Hair Bow located in Stamford CT for Mary Brown. Mrs. Mary Brown believed her target market was men, women, and children of all ages; however, after a market segmentation, we discovered that her real target market were women from ages 20 to 75. As a retailer in the beauty industry, Mrs. Brown had some concerns that could potentially hindered her business. The concerns were: utilizing new channels to promote the business without increasing her advertising budget…

7 Factors Affecting Digital Marketing in Nigeria As many of us already know, there are several factors affecting digital marketing in Nigeria. Previously, one of my students listed about 11 challenges facing him in his local environment. If you ask other people from different parts of the country, you’d be astonished by the number of factors affecting digital marketing in Nigeria. As a full-time digital marketer, I have personally experienced many challenges at different times. In the next few…

Whether you're new to digital marketing or someone who was once promised results that couldn't be kept, you may be wary of who to trust. So why have so many clients stuck with us for nearly a decade? Adzzup offers search engine optimization services to SMB owners, targeting their local service area. We surpass other competitors because our digital marketing is designed to surge conversion rates, boost impressions, and increase revenue through organic search results. Our team is dedicated to…

focus is on helping small businesses connect the digital marketing dots. Today 's post is no different other than the topic, which is videos. Many of you are probably saying, "Ummm Suzan, remember I 'm a small business. I don 't have the funds or expertise to produce videos." I never said you had to have money or expertise. I also, have never led you down the wrong path and I never will. Believe me, when I say adding videos to your marketing mix is yet another way to compete against the…

potential. This report is about investigating digital marketing opportunities that can be used to create a wider reach for TeeVo among its target groups…

Digital Marketing Consultant Candidate Self-Assessment Questionnaire Evaluation is a key factor in personal growth of a trainer and consultant. Yet many trainers struggle with “being evaluated” and evaluation methods. As a trainer and consultant you will need to develop an Evaluation State of Mind, meaning you should review each action for the resulting outcome; and quantify the observed results against the desired results. Take time to thoughtfully complete each question below with as much…

learning system that combines together the effect of social networking and urban computing within the same curriculum. Interactive learning has become dominant from a round 2000 and this is due to the increase in the number of people involved in the digital technology and virtual communication. It is a system where the boundary between the educator and the learner means completely nothing and the educators can no longer be regarded as the keeper of knowledge but the facilitators of knowledge…

My Response to Ritchin and Balsamo. From the four reads of the week by Ritchin and Balsamo, my main takeaway from Ritchin was the advancement of digital photography and how it has made it easier for photographers to tell their story through imagery, plus the added effect that tells a false story and Balsamo the unconscious consequence of technological innovations on culture. “Photography, as we have known it, is both ending and enlarging, with an evolving medium hidden inside it as in a…

OVERVIEW: I AM DIGITAL™ 101 The time to bring “I Am Digital™” literacy in the mainstream of American communities is now. Digital literacy can be defined as the ability to access, analyze and engage in critical thinking about the array of messages they receive and send in order to make informed decisions about the everyday issues they face regarding health, work, politics and leisure. Most American families live in “constantly connected” homes with 500+ TV channels, broadband Internet access, and…