Digital Marketing Essay

Discuss whether Lauterborn’s model offers an effective alternative to the 4Ps, and evaluate the role of such models in modern marketing practice. With an increasingly complex business world, a growing global population and the development of new markets, businesses’ marketing activities are arguable one of the key factors to stay competitive. If one examine today’s immense marketing budgets of global firms (CMO Council 2014) together with the developing research and corporate tactics used to…

take it from the shelf to sensation, which is an accomplishment of a Marketing Manager. The aim of their job is to convince the audience to buy their product and develop pricing strategies to maximize a company’s profits. This paper goes through the vital steps, skills required, job outlook, and salaries that are required to undergo a career in market managing as well as the different fields that branch out of it. Being a marketing manager does not only require superb communications skills, but…

explores the decision options available to Pepsi marketing preceding the project (Ellet, 2009, p.135). Then the criterions for the options will be looked at; the next task is to persuade the audience as to why the selected decision is best for the company (Ellet, 2009, p.135). The last item is to demonstrate the action plan as effectively as possible (Ellet, 2009, p.135). Recommendation Decision In the best interest of the company the senior marketing officials should try to persuade the top…

Introduction In this essay I will describe consumer behaviour and also how the consumer interacts with the digital market. Also I will discuss two marketing campaign launched by Coke a Cola and KitKat. The campaign launched by Coke was called “Share a Coke”, the campaign KitKat launched was called “Have a Break”. I will discuss why both of these campaigns were launched and also what they wanted to achieve by launching it. Consumer Behaviour Consumer behaviour is the study of how a consumer…

Strategy #1. Jimmy John’s most important digital marketing tool is their main website. Located at https://www.jimmyjohns.com/, consumers can do anything from looking at the history of the company to ordering food to arrive speedy quick. This strategy falls under the IDENTIFICATION section of the digital marketing pyramid.  Memorability- The website name is the same as the company name. For anybody familiar with Jimmy Johns, this website name will be memorable.  Meaningfulness- The name Jimmy…

current marketing objective of Sigma marketing is to respond to technological changes, changing customer behavior and stay relevant for the niche they have selected; promotional calendars for corporate clients. Currently Sigma has a new management structure. In mid-2000s Don Sapit transferred the company to his son, Mike Sapit, who is currently the owner and the manager of Sigma. Several employees hold…

If we perform a SWOT analysis on the marketing aspect of WRSX, we would observe that there are certain areas which can be improved. For instance, a few of WRSX weaknesses are that it needs to concentrate more on brand recognition. The reason why Omnicom and Publicis are able to gain the trust of big brands such as Apple and Disney is because they have proved themselves to be the leaders of the advertising industry with enormous budgets. WRSX needs to follow the same route by thinking ‘big’.…

extensive different marketing strategy that represent their uniqueness and prove their company’s success. Brown & Brown Insurance marketing strategy is decentralized and allows the local level to make their own decisions. They respect and appreciate their teammate differentiations…

Introduction Advertising and promotional activities form a very critical part in the success of any company. Marketing involves all activities of a company that are geared towards communicating to the market, while promotion implies raising the awareness of customers in relation to a particular brand or product, creating brand loyalty and generating sales (Kapferer & Bastien, 2012). This paper therefore discusses the advertising activities of two companies- Tiffany & Co and Byram Jewelers. It…

Pizza Establishing a new business in restaurants can either be successful or a complete failure. We are in a digital age nowadays. Everything is switching to digital, including marketing. E-commerce has become an important aspect of a successful business, and if companies don’t adapt fast to the change, they will definitely bankrupt. Ffor this reason, we decided to develop a digital marketing strategy for an existing restaurant, which is named Jenna’s Brick Oven Pizza. 1- Client Profile:…